Balenciaga

Balenciaga LA Dinner

June 2019

This June, The Gathery collaborated with landmark French fashion house Balenciaga to create an intimate dinner to celebrate the launch of their Melrose boutique.  

Borrowing visual cues from the store’s recognizable aesthetic, we developed a brand-cohesive experience for top tier executives, clients and local influencers. Held at the iconic James Goldstein House in Beverly Hills, elements of stone and metal were combined to create a welcoming space that alluded to the store design and the brand’s unmistakable point-of-view.

The intimate evening served as an opportunity for local sales associates to reconnect with important and valuable customers while toasting the much-anticipated West Coast flagship.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Event Management and Production