H&M

A/W 2019 Studio
Collection Preview

September 2019

For H&M’s A/W 2019 Studio Collection launch, The Gathery mined the collection’s focus on the transformative strength of the modern muse to reimagine the fashion presentation. Taking over a West Village townhouse, our muse home functioned as a creative salon where guests could visit different environments and partake in various curated activities while discovering the latest fashions. From a rooftop oasis where Mamma Medicine’s Rebecca Hanekamp read guests aura’s and doled out wellness advice to a participatory food installation designed by queer art collection Spiral Kitchen Theory and an atelier tended to by fine artist and model Carlotta Kohl. The evening’s soundtrack was provided by Hannah Bronfman culminating with an intimate live performance by Zsela to kick-off Fashion Week.

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