w Hotels

LE Miami 2019

June 2019

The Gathery partnered with long-standing client W Hotels to develop and produce the seventh edition of their annual LE Miami kick-off party.

Drawing inspiration from the brand’s bold take on wellness and the expansive on-going global activations surrounding FUEL, this year’s theme established the hotel’s unique take on fitness.  

From over-the-top workout-inspired installations and a stage fashioned as an electrified outdoor fitness studio to an energetic musical performance by Amara La Negra and F&B inspired by timely nutritional fads, this year’s party solidified working out as the new going out.

Bringing to life the brand’s detox, retox, repeat mantra, our design generated the perfect shareable experience that prompted high-powered executives to look good, feel good, go longer and stay later.

Services

Brand Strategy and Planning
Creative Direction
Experiential Design
Art Direction
Graphic Design
Custom Fabrication
Event Management and Production
Model Casting and Styling