Amazon
- Brand Strategy and Design
- Experience
Summer Solstice Party
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Summer Solstice Party
Amazon Prime Video launched an unmatched summer line-up of binge-worthy reality shows at the Santa Monica Proper. On summer solstice, a select group of influential guests and media were invited to the Prime Video Summer Solstice Party to experience the shows and their stars first-hand.
The Gathery transformed the hotel with activities hosted by the shows’ talent — from a Hamptons-inspired clam bake-off to a Shibori and Ikebana workshop. To top-off the day of activities, a roof top performance by Betty Who helped guests ring-in the warm season.
Amazon Prime Video launched an unmatched summer line-up of binge-worthy reality shows at the Santa Monica Proper. On summer solstice, a select group of influential guests and media were invited to the Prime Video Summer Solstice Party to experience the shows and their stars first-hand. The Gathery transformed the hotel with activities hosted by the shows’ talent — from a Hamptons-inspired clam bake-off to a Shibori and Ikebana workshop. To top-off the day of activities, a roof top performance by Betty Who helped guests ring-in the warm season.
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Figure 01
Inspired by Forever Hamptons, the hotel’s Terrace was transformed into a casual beach-style lunch setting serving Hamptons’ most coveted seafood staples.
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Figure 02
The experience culminated at the sleek Calabra pool deck where VIP guests were photographed at a summer surf-inspired step and repeat.
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Figure 03
As Betty Who performed a set atop a beachy sand-stage, all were invited to toast summer with breathtaking views of the Pacific Ocean.
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Figure 01
Inspired by Forever Hamptons, the hotel’s Terrace was transformed into a casual beach-style lunch setting serving Hamptons’ most coveted seafood staples.
Figure 02
The experience culminated at the sleek Calabra pool deck where VIP guests were photographed at a summer surf-inspired step and repeat.
Figure 03
As Betty Who performed a set atop a beachy sand-stage, all were invited to toast summer with breathtaking views of the Pacific Ocean.
Vibrant color blended with fluid iconography.
Vibrant color blended with fluid iconography.
Modern Love Premiere
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Modern Love Premiere
For Modern Love Season 2 premiere, Amazon Prime Video and Fire TV joined forces to celebrate the show’s debut aboard the Grand Banks. Inspired by the city that never sleeps and the New York Times lauded column, attendees reveled under the stars with the city skyline as their backdrop.
Jazz band Baby Soda serenaded guests down Pier 25. In our Captain’s Quarters, Amazon’s Alexa surprised guests as it was triggered by a voice control. At sundown, a sailboat floated by, as a sneak peek of the new season was projected onto its sails for an unforgettable end to the evening.
For Modern Love Season 2 premiere, Amazon Prime Video and Fire TV joined forces to celebrate the show’s debut aboard the Grand Banks. Inspired by the city that never sleeps and the New York Times lauded column, attendees reveled under the stars with the city skyline as their backdrop. Jazz band Baby Soda serenaded guests down Pier 25. In our Captain’s Quarters, Amazon’s Alexa surprised guests as it was triggered by a voice control. At sundown, a sailboat floated by, as a sneak peek of the new season was projected onto its sails for an unforgettable end to the evening.
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Figure 01
Leaning into the nautical motif, sailor hats were offered to guests as they welcomed the sunset on the Hudson River.
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Figure 02
Our Captain’s Cabin was transformed into a ‘Love Shack’. When triggered through voice command, Alexa would turn down the lights and play Barry White’s ‘Love Theme’.
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Figure 03
Details of the nautical inspired photo call which welcome the show stores as they boarded The Grand Banks.
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Figure 01
Leaning into the nautical motif, sailor hats were offered to guests as they welcomed the sunset on the Hudson River.
Figure 02
Our Captain’s Cabin was transformed into a ‘Love Shack’. When triggered through voice command, Alexa would turn down the lights and play Barry White’s ‘Love Theme’.
Figure 03
Details of the nautical inspired photo call which welcome the show stores as they boarded The Grand Banks.
