Amazon
- Brand Strategy and Design
- Experience
The Better Sister Premiere
-
The Better Sister Premiere
The Better Sister blurs the line between family drama and psychological thriller, unfolding between New York City and the Hamptons. For the premiere, The Gathery reimagined the show’s settings as a living backdrop – welcoming guests along a scene of the crime -inspired step-
and-repeat before leading them into a world of quintessential Upper East Side refinement at the screener’s after-party. Details like layered lighting, and tonal contrasts echoed the series’ themes of reflection, duality, and deceit beneath the surface.
The Better Sister blurs the line between family drama and psychological thriller, unfolding between New York City and the Hamptons. For the premiere, The Gathery reimagined the show’s settings as a living backdrop – welcoming guests along a scene of the crime -inspired step-and-repeat before leading them into a world of quintessential Upper East Side refinement at the screener’s after-party. Details like layered lighting, and tonal contrasts echoed the series’ themes of reflection, duality, and deceit beneath the surface.
Before the screening began, guests were transported to the scene of the crime. The step-and-repeat transported the show’s Hamptons driveway to MoMA - complete with manicured hedges and pebble stone underfoot - blurring the line between elegance and unease. Subtle design details including branded crime-scene tape replacing rope-and-stanchion, evidence bags with guests’ tickets and maps to the reception tucked inside, and a screening room reflective of the key art’s infamous pool.
Nestled into the center of New York’s highlife - the very world Jessica Biel’s character inhabits - the brand new Four Twenty-Five by Jean-Georges, offered an perfect setting for the reception. Deep-blue light inspired by the show’s infamous pool cascaded across the restaurant’s three-story curtains, casting a moody, intense glow, while red accents emphasized the duality between the sisters.
Details from the show could be found throughout the after-party: Chloe’s Hamptons aesthetic, actual prop art from the show, an edible murder weapon moment, and a beach read take-away.
Details from the show could be found throughout the after-party: Chloe’s Hamptons aesthetic, actual prop art from the show, an edible murder weapon moment, and a beach read take-away.
Guests mingle in the Upper East Side restaurant, surrounded by striking art from the show, creating an blend of glamour and narrative intrigue.
Summer Solstice Party
-
Summer Solstice Party
Amazon Prime Video launched an unmatched summer line-up of binge-worthy reality shows at the Santa Monica Proper. On summer solstice, a select group of influential guests and media were invited to the Prime Video Summer Solstice Party to experience the shows and their stars first-hand.
The Gathery transformed the hotel with activities hosted by the shows’ talent — from a Hamptons-inspired clam bake-off to a Shibori and Ikebana workshop. To top-off the day of activities, a roof top performance by Betty Who helped guests ring-in the warm season.
Amazon Prime Video launched an unmatched summer line-up of binge-worthy reality shows at the Santa Monica Proper. On summer solstice, a select group of influential guests and media were invited to the Prime Video Summer Solstice Party to experience the shows and their stars first-hand. The Gathery transformed the hotel with activities hosted by the shows’ talent — from a Hamptons-inspired clam bake-off to a Shibori and Ikebana workshop. To top-off the day of activities, a roof top performance by Betty Who helped guests ring-in the warm season.
-
01
-
Figure 01
Inspired by Forever Hamptons, the hotel’s Terrace was transformed into a casual beach-style lunch setting serving Hamptons’ most coveted seafood staples.
-
Figure 02
The experience culminated at the sleek Calabra pool deck where VIP guests were photographed at a summer surf-inspired step and repeat.
-
Figure 03
As Betty Who performed a set atop a beachy sand-stage, all were invited to toast summer with breathtaking views of the Pacific Ocean.
-
-
02
03
-
03
Figure 01
Inspired by Forever Hamptons, the hotel’s Terrace was transformed into a casual beach-style lunch setting serving Hamptons’ most coveted seafood staples.
Figure 02
The experience culminated at the sleek Calabra pool deck where VIP guests were photographed at a summer surf-inspired step and repeat.
Figure 03
As Betty Who performed a set atop a beachy sand-stage, all were invited to toast summer with breathtaking views of the Pacific Ocean.
Vibrant color blended with fluid iconography.
Vibrant color blended with fluid iconography.
Modern Love Premiere
-
Modern Love Premiere
For Modern Love Season 2 premiere, Amazon Prime Video and Fire TV joined forces to celebrate the show’s debut aboard the Grand Banks. Inspired by the city that never sleeps and the New York Times lauded column, attendees reveled under the stars with the city skyline as their backdrop.
Jazz band Baby Soda serenaded guests down Pier 25. In our Captain’s Quarters, Amazon’s Alexa surprised guests as it was triggered by a voice control. At sundown, a sailboat floated by, as a sneak peek of the new season was projected onto its sails for an unforgettable end to the evening.
For Modern Love Season 2 premiere, Amazon Prime Video and Fire TV joined forces to celebrate the show’s debut aboard the Grand Banks. Inspired by the city that never sleeps and the New York Times lauded column, attendees reveled under the stars with the city skyline as their backdrop. Jazz band Baby Soda serenaded guests down Pier 25. In our Captain’s Quarters, Amazon’s Alexa surprised guests as it was triggered by a voice control. At sundown, a sailboat floated by, as a sneak peek of the new season was projected onto its sails for an unforgettable end to the evening.
-
01
-
Figure 01
Leaning into the nautical motif, sailor hats were offered to guests as they welcomed the sunset on the Hudson River.
-
Figure 02
Our Captain’s Cabin was transformed into a ‘Love Shack’. When triggered through voice command, Alexa would turn down the lights and play Barry White’s ‘Love Theme’.
-
Figure 03
Details of the nautical inspired photo call which welcome the show stores as they boarded The Grand Banks.
-
-
02
03
-
03
Figure 01
Leaning into the nautical motif, sailor hats were offered to guests as they welcomed the sunset on the Hudson River.
Figure 02
Our Captain’s Cabin was transformed into a ‘Love Shack’. When triggered through voice command, Alexa would turn down the lights and play Barry White’s ‘Love Theme’.
Figure 03
Details of the nautical inspired photo call which welcome the show stores as they boarded The Grand Banks.
