CFDA
- Brand Strategy and Design
- Campaigns and Content
- Experience
CFDA Awards Cocktail Party
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CFDA Awards Cocktail Party
Held in the historic lobby of 100 Barclay Street, The Gathery designed and produce a whimsical cocktail party that welcomed American designers as they toasted their CFDA Awards nominations. Working closely with Swarovski, we transformed the shimmering Art Deco setting into a vibrant carnival. Anchoring the room, a larger-than-life pinwheel fashioned out of nine custom crystal pennants designed by each of the 9 Swarovski Award nominees.
Tended by an attendant styled in striking Gigi Burris headpieces, the novel set piece served as the backdrop for a lively gif booth. Tarot card readers, dripping in brilliant crystal jewelry and custom turbans, read designer’s fortunes in a tableau accented with breathtaking bedazzled Swarovski props. DJ May Kwok took over the turntables while attendees enjoyed unconventional gourmet bites and drinks inspired by carnival staples.
Held in the historic lobby of 100 Barclay Street, The Gathery designed and produce a whimsical cocktail party that welcomed American designers as they toasted their CFDA Awards nominations. Working closely with Swarovski, we transformed the shimmering Art Deco setting into a vibrant carnival. Anchoring the room, a larger-than-life pinwheel fashioned out of nine custom crystal pennants designed by each of the 9 Swarovski Award nominees. Tended by an attendant styled in striking Gigi Burris headpieces, the novel set piece served as the backdrop for a lively gif booth. Tarot card readers, dripping in brilliant crystal jewelry and custom turbans, read designer’s fortunes in a tableau accented with breathtaking bedazzled Swarovski props. DJ May Kwok took over the turntables while attendees enjoyed unconventional gourmet bites and drinks inspired by carnival staples.
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Figure 01
The carnival pinwheel, designed in collaboration with nine CFDA Award nominees, doubled as lively gif booth.
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Figure 02
Detail shot of our tarot corner props each made with hand-applied Swarovski crystals.
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Figure 03
Nominees pondered their future as they sat for tarot readings in hopes to become the latest CFDA Award recipient.
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Figure 01
The carnival pinwheel, designed in collaboration with nine CFDA Award nominees, doubled as lively gif booth.
Figure 02
Detail shot of our tarot corner props each made with hand-applied Swarovski crystals.
Figure 03
Nominees pondered their future as they sat for tarot readings in hopes to become the latest CFDA Award recipient.
Fashion Future
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Fashion Future
For three consecutive years, The Gathery collaborated with the Council of Fashion Designers of America to design and produce The CFDA Fashion Future Graduate Showcase. The initiative, a hybrid of both a physical and digital showcase,
spotlighted exemplary new talent in the fashion industry. With each edition, the curated exposition featured the work of 50 students of all specializations including apparel, accessories, jewelry and textiles.
For three consecutive years, The Gathery collaborated with the Council of Fashion Designers of America to design and produce The CFDA Fashion Future Graduate Showcase. The initiative, a hybrid of both a physical and digital showcase, spotlighted exemplary new talent in the fashion industry. With each edition, the curated exposition featured the work of 50 students of all specializations including apparel, accessories, jewelry and textiles.
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Figure 01
Booths shared a similar design allowing for an equitable exhibition floor where designers could customize pointed elements to showcase their collections.
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Figure 02
The lobby featured a word installation highlighting the names of participants.
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Figure 03
A clever graphic design system easily identified designer’s specializations.
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Figure 01
Booths shared a similar design allowing for an equitable exhibition floor where designers could customize pointed elements to showcase their collections.
Figure 02
The lobby featured a word installation highlighting the names of participants.
Figure 03
A clever graphic design system easily identified designer’s specializations.
Love Ball
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Love Ball
In 1989, Susanne Bartsch, a 30-year veteran of New York City nightlife, presented The Love Ball at Roseland Ballroom. Born from the devastation felt by the community and the many friends lost to the AIDS epidemic, the inaugural gala event rallied
the fashion community to raise awareness and funds that went directly to those affected by HIV and AIDS. The Gathery partnered with The Council of Fashion Designers of America and the legendary nightlife figure to bring back the historic ball.
In 1989, Susanne Bartsch, a 30-year veteran of New York City nightlife, presented The Love Ball at Roseland Ballroom. Born from the devastation felt by the community and the many friends lost to the AIDS epidemic, the inaugural gala event rallied the fashion community to raise awareness and funds that went directly to those affected by HIV and AIDS. The Gathery partnered with The Council of Fashion Designers of America and the legendary nightlife figure to bring back the historic ball.
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Figure 01
Over 500 guests, dressed to the nines, descended upon Gotham Hall for an evening of fashion and fundraising.
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Figure 02
Performers showed off their best moves in front of a cast of celebrity judges including Amanda Lepore, Nicky Hilton-Rothschild, Marc Jacobs, Mary J. Blige and Dita von Teese.
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Figure 03
Tabletop décor was inspired by the Voguing battle categories with center pieces fashioned out of trophies.
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0203
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Figure 01
Over 500 guests, dressed to the nines, descended upon Gotham Hall for an evening of fashion and fundraising.
Figure 02
Performers showed off their best moves in front of a cast of celebrity judges including Amanda Lepore, Nicky Hilton-Rothschild, Marc Jacobs, Mary J. Blige and Dita von Teese.
Figure 03
Tabletop décor was inspired by the Voguing battle categories with center pieces fashioned out of trophies.
No look was left unturned as performers took to the stage to compete for their wins.
No look was left unturned as performers took to the stage to compete for their wins.