Coach

Creative Direction
Creative Strategy and Development
Experience
Turnkey Event Design and Production

Coach launched its Rogue collection with a series of key market events in New York, Dallas, Honolulu and Toronto. Inspired by the brand’s legacy as New York’s original house of leather, The Gathery designed a touring program that captured the energy of the Big Apple.

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- Figure 01
  
  NYC’s iconic hotdog cart got the Rogue treatment, serving miniature ‘happy meals’ designed to look like the desirable leather bag.
- Figure 02
  
  To customize the new collection, complimentary embroidery was available for VIP guests and as a gift with purchase.
- Figure 03
  
  Elaborate displays blended legacy with contemporary as the new collection was displayed amidst iconic iterations from years past.
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Figure 01

NYC’s iconic hotdog cart got the Rogue treatment, serving miniature ‘happy meals’ designed to look like the desirable leather bag.

Figure 02

To customize the new collection, complimentary embroidery was available for VIP guests and as a gift with purchase.

Figure 03

Elaborate displays blended legacy with contemporary as the new collection was displayed amidst iconic iterations from years past.

DJ and breakdancing talent brought New York’s underground scene to life, capturing Coach’s original style at every stop.

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