Cointreau
- Brand Strategy and Design
- Campaigns and Content
- Experience
The Art of La Soirée
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The Art of La Soirée
For the launch of Cointreau’s The Art of La Soirée Tour, The Gathery worked closely with the landmark French house and the New York-based jewelry designers behind Dannijo to transform a raw space in Chelsea into a fantastical indoor garden. Guests entered through a trellis
covered in blooms leading to four distinct environments designed to stimulate attendees through their senses. Anchored by L’Orangerie – a custom central bar fashioned as a larger-than-life orange tree –four interactive gardens punctuated Cointreau’s approach to entertaining.
For the launch of Cointreau’s The Art of La Soirée Tour, The Gathery worked closely with the landmark French house and the New York-based jewelry designers behind Dannijo to transform a raw space in Chelsea into a fantastical indoor garden. Guests entered through a trellis covered in blooms leading to four distinct environments designed to stimulate attendees through their senses. Anchored by L’Orangerie – a custom central bar fashioned as a larger-than-life orange tree –four interactive gardens punctuated Cointreau’s approach to entertaining.
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Figure 01
The bar served as the central focal point for the event strategically designed to showcase the brand and leave a lasting impression on guests through sight and taste.
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The energy and presence of live acts captivated audiences with rolling schedule of performances.
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Food and beverage were uniquely imagined to highlight the variety of use occasions for the historic liqueur.
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Figure 01
The bar served as the central focal point for the event strategically designed to showcase the brand and leave a lasting impression on guests through sight and taste.
Figure 02
The energy and presence of live acts captivated audiences with rolling schedule of performances.
Figure 03
Food and beverage were uniquely imagined to highlight the variety of use occasions for the historic liqueur.
Presentation is crucial in the art of entertainment. Subtle brand marks were elegantly woven into our service design.
Collection des Voyages
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Collection des Voyages
Inspired by interior designer Jeremiah Brent’s travels, the second installment of Cointreau’s The Art of La Soirée Tour invited guests to explore four jet set destinations brought to life at Los Angeles’s Big Daddy’s Antique.
From Tulum and Marrakech to Croatia and Vietnam, our event design celebrated the wide breadth of flavors, sounds and entertainment found in the sought-after cities, transporting guests to distant corners of the globe.
Inspired by interior designer Jeremiah Brent’s travels, the second installment of Cointreau’s The Art of La Soirée Tour invited guests to explore four jet set destinations brought to life at Los Angeles’s Big Daddy’s Antique. From Tulum and Marrakech to Croatia and Vietnam, our event design celebrated the wide breadth of flavors, sounds and entertainment found in the sought-after cities, transporting guests to distant corners of the globe.
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Figure 01
A journey to Vietnam composed of hanging raffia chandeliers and pops of orange provided a Zen haven for attendees.
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Figure 02
An Art of La Soirée map featured style and culinary references from around the world.
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Figure 03
The evening was punctuated by a live guitarist who strummed along to DJ Lola Langusta’s chic downtempo set.
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Figure 01
A journey to Vietnam composed of hanging raffia chandeliers and pops of orange provided a Zen haven for attendees.
Figure 02
An Art of La Soirée map featured style and culinary references from around the world.
Figure 03
The evening was punctuated by a live guitarist who strummed along to DJ Lola Langusta’s chic downtempo set.
Garance Doré Pop-Up
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Garance Doré Pop-Up
Launching a years-long partnership between the brand and Garance Doré, the first famous street style blogger turned lifestyle guru, with a Fashion Week pop-up that brought
luminaries of the day in conversation with everyday audiences, curated style objects for sale, and a offered a series of VIP events that captivated Fashion Week’s media attendees.
Launching a years-long partnership between the brand and Garance Doré, the first famous street style blogger turned lifestyle guru, with a Fashion Week pop-up that brought luminaries of the day in conversation with everyday audiences, curated style objects for sale, and a offered a series of VIP events that captivated Fashion Week’s media attendees.
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Figure 01
The boutique was specially curated by Garance Doré to feature stylish pieces that would resonate with the fashion-forward audience. From her charming and fashion illustrations to art books and beauty products.
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Figure 02
Tablescapes were designed with a playful nod to Parisian cafes, encouraging guests to unleash their creativity as they doodled onto menus and table linens.
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Figure 03
Carefully selected floral brought to life the notes of the landmark French spirit.
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Figure 01
The boutique was specially curated by Garance Doré to feature stylish pieces that would resonate with the fashion-forward audience. From her charming and fashion illustrations to art books and beauty products.
Figure 02
Tablescapes were designed with a playful nod to Parisian cafes, encouraging guests to unleash their creativity as they doodled onto menus and table linens.
Figure 03
Carefully selected floral brought to life the notes of the landmark French spirit.
Held on the West Side of New York near the week’s most notable fashion shows, the pop-up became a welcome respite for editors and influencers on the go.
Held on the West Side of New York near the week’s most notable fashion shows, the pop-up became a welcome respite for editors and influencers on the go.