COS
- Brand Strategy and Design
- Experience
Destination Catskills
-
Destination Catskills
COS invited select influencers to Piaule, an architectural gem nestled in the alluring Catskill Mountains. The Gathery designed and produced a multi-day experience inspired by COS’s foundational values of design, resourcefulness, and sustainability.
The inviting natural surroundings and the hotel’s architectural ingenuity offered the optimal setting for content creation. Autumnal cues, organic textures and rich materials pulled through the minimalist design while a bespoke itinerary introduced guests to local makers and artisan communities.
COS invited select influencers to Piaule, an architectural gem nestled in the alluring Catskill Mountains. The Gathery designed and produced a multi-day experience inspired by COS’s foundational values of design, resourcefulness, and sustainability. The inviting natural surroundings and the hotel’s architectural ingenuity offered the optimal setting for content creation. Autumnal cues, organic textures and rich materials pulled through the minimalist design while a bespoke itinerary introduced guests to local makers and artisan communities.
-
01
-
Figure 01
Through a personal lens, influential brand enthusiasts captured content, establishing relevancy and connection with their online audiences.
-
Figure 02
A visit to the non-profit architectural park Art Omni offered a creative spark for noteworthy attendees.
-
Figure 03
The campaign’s visual narrative juxtaposed with the natural surroundings elevated the design-forward collection.
-
-
02
03
-
03
Figure 01
Through a personal lens, influential brand enthusiasts captured content, establishing relevancy and connection with their online audiences.
Figure 02
A visit to the non-profit architectural park Art Omni offered a creative spark for noteworthy attendees.
Figure 03
The campaign’s visual narrative juxtaposed with the natural surroundings elevated the design-forward collection.
A bespoke showroom and curated itineraries were designed to conjure inspiration and drive content creation.
A bespoke showroom and curated itineraries were designed to conjure inspiration and drive content creation.
Williamsburg Store
-
Williamsburg Store
COS opened its doors in Williamsburg, bringing elevated style and sophistication to the ever-burgeoning creative neighborhood. Merging contemporary fashion and The Gathery’s unique understanding of hospitality, the Brooklyn store has now become an experiential retail destination where the brand often entertains its most valued client base.
Evocative of an atelier, the store design was curated with elevation and exclusivity to reflect the brand’s new direction. Crafted partnerships enhanced the interior design while a series of events invited media, influencers, and the community to explore the new flagship.
COS opened its doors in Williamsburg, bringing elevated style and sophistication to the ever-burgeoning creative neighborhood. Merging contemporary fashion and The Gathery’s unique understanding of hospitality, the Brooklyn store has now become an experiential retail destination where the brand often entertains its most valued client base. Evocative of an atelier, the store design was curated with elevation and exclusivity to reflect the brand’s new direction. Crafted partnerships enhanced the interior design while a series of events invited media, influencers, and the community to explore the new flagship.
-
01
-
Figure 01
An elevated retail store and welcoming experiential space in Williamsburg, Brooklyn.
-
Figure 02
Photogenic and covetable styling compositions with collection pieces and plants.
-
Figure 03
Color and materials on display blend into the store palette while standing out for their design.
-
-
02
03
-
03
Figure 01
An elevated retail store and welcoming experiential space in Williamsburg, Brooklyn.
Figure 02
Photogenic and covetable styling compositions with collection pieces and plants.
Figure 03
Color and materials on display blend into the store palette while standing out for their design.
NYFW Showroom
-
NYFW Showroom
COS debuted its Autumn/Winter ’23 collection at New York Fashion Week. Leading to its anticipated runway show, The Gathery designed a private showroom where the brand could host appointments and go-sees. Part atelier, part apartment, the space was decorated with singular
furnishings that accentuated and paid homage to the season’s line-up. Rich warm colors and varying textures blended to create an inviting atmosphere reminiscent of the brand’s directional new store designs.
COS debuted its Autumn/Winter ’23 collection at New York Fashion Week. Leading to its anticipated runway show, The Gathery designed a private showroom where the brand could host appointments and go-sees. Part atelier, part apartment, the space was decorated with singular furnishings that accentuated and paid homage to the season’s line-up. Rich warm colors and varying textures blended to create an inviting atmosphere reminiscent of the brand’s directional new store designs.
-
01
-
Figure 01
Multifunctional by nature, the intimate setting blended hospitality and fashion for a unique showroom experience.
-
Figure 02
On behalf of invited guests, COS made a donation to help preserve the adjacent community green space.
-
Figure 03
Styled furnishings captured the brand’s rich aesthetic lending modernity to the venue.
-
-
02
03
-
03
Figure 01
Multifunctional by nature, the intimate setting blended hospitality and fashion for a unique showroom experience.
Figure 02
On behalf of invited guests, COS made a donation to help preserve the adjacent community green space.
Figure 03
Styled furnishings captured the brand’s rich aesthetic lending modernity to the venue.
Resourceful styling and welcoming hospitality furthered the experience as guests ‘shopped’ their looks.
Resourceful styling and welcoming hospitality furthered the experience as guests ‘shopped’ their looks.
NYFW Luncheon
-
NYFW Luncheon
COS held its runway show in New York City for the very first time in 2022. In tandem with the show, The Gathery curated a series of intimate events that captured the energy of the Big Apple. Global media and select influencers were invited to the classic Tenth Avenue restaurant,
Empire Diner, for an intimate brunch that symbolized New York’s prevalent diner culture. A monochromatic table setting brought the brand’s minimalist touch to the environment through architectural florals, place settings and custom brunch menus.
COS held its runway show in New York City for the very first time in 2022. In tandem with the show, The Gathery curated a series of intimate events that captured the energy of the Big Apple. Global media and select influencers were invited to the classic Tenth Avenue restaurant, Empire Diner, for an intimate brunch that symbolized New York’s prevalent diner culture. A monochromatic table setting brought the brand’s minimalist touch to the environment through architectural florals, place settings and custom brunch menus.
-
01
-
Figure 01
An elevated tablescape juxtaposed the casual dining atmosphere, adding subtle visual cues to the brand.
-
Figure 02
A textured menu design teased the collection’s signature pattern, moments before its debut.
-
Figure 03
Influential content creators were invited to gain social buzz and drive anticipation for the show’s livestream.
-
-
02
03
-
03
Figure 01
An elevated tablescape juxtaposed the casual dining atmosphere, adding subtle visual cues to the brand.
Figure 02
A textured menu design teased the collection’s signature pattern, moments before its debut.
Figure 03
Influential content creators were invited to gain social buzz and drive anticipation for the show’s livestream.
