Girlboss
- Brand Strategy and Design
- Campaigns and Content
- Experience
New York Rally
-
New York Rally
Within days after Sophia Amoruso’s inaugural Girlboss Rally in Los Angeles, The Gathery was commissioned to expand the initiative to a larger audience in New York. Our approach was to create an innovative, immersive and stylish setting that defied the traditional conference experience.
The carefully choreographed event entertained seven hundred guests with over forty speakers, nineteen keynote presentations and conversations. Sponsor integration included a Bumble Bizz portrait photo studio, Pinterest “Try” Wall, Google Startup Studio and VIP dinner at Cadillac House.
Within days after Sophia Amoruso’s inaugural Girlboss Rally in Los Angeles, The Gathery was commissioned to expand the initiative to a larger audience in New York. Our approach was to create an innovative, immersive and stylish setting that defied the traditional conference experience. The carefully choreographed event entertained seven hundred guests with over forty speakers, nineteen keynote presentations and conversations. Sponsor integration included a Bumble Bizz portrait photo studio, Pinterest “Try” Wall, Google Startup Studio and VIP dinner at Cadillac House.
-
01
-
Figure 01
An impressive corridor of hanging posters – inspired by punk rock concert flyers and feminist protest signs – and glowing neon set the tone for the empowering two-day event.
-
Figure 02
The main stage set the setting for over 15-panels covering a variety of topics – from business and entrepreneurial ship to wellness and sexuality. The content was capture and live streamed to ticketed online audiences.
-
Figure 03
To kick-off the festivities, a welcome dinner for all panelists was held at Cadillac House in Manhattan’s West side.
-
-
02
03
-
03
Figure 01
An impressive corridor of hanging posters – inspired by punk rock concert flyers and feminist protest signs – and glowing neon set the tone for the empowering two-day event.
Figure 02
The main stage set the setting for over 15-panels covering a variety of topics – from business and entrepreneurial ship to wellness and sexuality. The content was capture and live streamed to ticketed online audiences.
Figure 03
To kick-off the festivities, a welcome dinner for all panelists was held at Cadillac House in Manhattan’s West side.
Los Angeles Rally
-
Los Angeles Rally
For the brand’s third Girlboss Rally, we evolved the creative identity and recognizable visual language developed for the inaugural event. Hosting over one thousand women and twenty panels, we transformed the venue into a welcoming and empowering environment for all in attendance.
Highly photogenic sets, created for past rallies, were reimagined to reflect the brand’s new online hub. Sponsors ranging from Google to Sephora were interwoven into the design while on-stage programming was captured and made available for digital audiences across the globe.
For the brand’s third Girlboss Rally, we evolved the creative identity and recognizable visual language developed for the inaugural event. Hosting over one thousand women and twenty panels, we transformed the venue into a welcoming and empowering environment for all in attendance. Highly photogenic sets, created for past rallies, were reimagined to reflect the brand’s new online hub. Sponsors ranging from Google to Sephora were interwoven into the design while on-stage programming was captured and made available for digital audiences across the globe.
Sophia Amoruso, author of #1 NY Times Bestseller Girlboss, tasked The Gathery to re-invent the traditional conference into an innovative and stylish experience for the launch of her new event series, Girlboss Rally.
-
01
-
Figure 01
Colorful and functional welcome packets were distributed upon check-in delivering guests all they needed to know about the multi-day event.
-
Figure 02
Empowering mantras found scale through different and unusual applications throughout the campus-style venue. Passageways became impromptu art installations prone to the perfect snap shot.
-
Figure 03
Our main room welcomed over 500 guests at time bringing together leaders in different industries to help inspire a new generation of Girl Bosses.
-
-
02
03
-
03
Figure 01
Colorful and functional welcome packets were distributed upon check-in delivering guests all they needed to know about the multi-day event.
Figure 02
Empowering mantras found scale through different and unusual applications throughout the campus-style venue. Passageways became impromptu art installations prone to the perfect snap shot.
Figure 03
Our main room welcomed over 500 guests at time bringing together leaders in different industries to help inspire a new generation of Girl Bosses.
An industrial warehouse transformed into the Girlboss Headquarters for our Rally.
An industrial warehouse transformed into the Girlboss Headquarters for our Rally.