Gruppo Campari
- Brand Strategy and Design
- Experience
Campari Calendar
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Campari Calendar
For the launch of its annual calendar, Gruppo Campari brought things stateside for the very first time with three consecutive days of events held at The Standard, High Line. The campaign, featuring Kate Hudson, took inspiration from American presidential races and in turn we
developed our very own Campari National Convention. From presidential welcome packages and custom briefings to our Inaugural Ball, no detail was left unattended immersing guests in the fictional world of the stylish calendar.
For the launch of its annual calendar, Gruppo Campari brought things stateside for the very first time with three consecutive days of events held at The Standard, High Line. The campaign, featuring Kate Hudson, took inspiration from American presidential races and in turn we developed our very own Campari National Convention. From presidential welcome packages and custom briefings to our Inaugural Ball, no detail was left unattended immersing guests in the fictional world of the stylish calendar.
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Figure 01
Painting the town red as we took over the iconic Boom Boom Room bar with sweeping views of Manhattan.
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Figure 02
The Highline Room was transformed into our National Convention stage where Kate Hudson revealed the campaign.
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Figure 03
A curated menu of classic Italian aperitifs kept the party going till late in the evening.
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Figure 01
Painting the town red as we took over the iconic Boom Boom Room bar with sweeping views of Manhattan.
Figure 02
The Highline Room was transformed into our National Convention stage where Kate Hudson revealed the campaign.
Figure 03
A curated menu of classic Italian aperitifs kept the party going till late in the evening.
Wild Turkey Campaign
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Wild Turkey Campaign
For the launch of Wild Turkey’s latest advertising campaign, a collaboration with Matthew McConaughey, The Gathery designed and produced an intimate media launch event at Brooklyn’s Wythe Hotel. Driven by creative elements present in the new ad and the brand’s state-of-the-art Kentucky
distillery, the event featured curated food and Bourbon pairings developed by James Beard Award Nominee Sean Rembold, a live performance by bluegrass band The Bailsmen and a ceremonial tasting overseen by Jimmy Russell.
For the launch of Wild Turkey’s latest advertising campaign, a collaboration with Matthew McConaughey, The Gathery designed and produced an intimate media launch event at Brooklyn’s Wythe Hotel. Driven by creative elements present in the new ad and the brand’s state-of-the-art Kentucky distillery, the event featured curated food and Bourbon pairings developed by James Beard Award Nominee Sean Rembold, a live performance by bluegrass band The Bailsmen and a ceremonial tasting overseen by Jimmy Russell.
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01
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Figure 01
Guests were surprised by an appearance by Matthew McConaughey who personally unveiled the new campaign.
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Figure 02
Purposeful styling elements made transported guests to the home of Wild Turkey.
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Figure 03
Cocktails overseen by Jimmy Russell were paired with a menu expertly curated by Sean Rembold.
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03
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03
Figure 01
Guests were surprised by an appearance by Matthew McConaughey who personally unveiled the new campaign.
Figure 02
Purposeful styling elements made transported guests to the home of Wild Turkey.
Figure 03
Cocktails overseen by Jimmy Russell were paired with a menu expertly curated by Sean Rembold.
