HBO
- Brand Strategy and Design
- Campaigns and Content
- Experience
- Specialized Marketing
Sharp Objects Premiere
-
Sharp Objects Premiere
To celebrate the premiere of HBO’s thriller, Sharp Objects, The Gathery designed and produced an exclusive influencer screening that transported guests to the universe of the Crellin family. Held at the Bowery
Terrace in downtown New York, we transformed the venue by creating highly photographable, experiential touch points that hinted on the show’s eerie motifs and soon to be released episodes.
To celebrate the premiere of HBO’s thriller, Sharp Objects, The Gathery designed and produced an exclusive influencer screening that transported guests to the universe of the Crellin family. Held at the Bowery Terrace in downtown New York, we transformed the venue by creating highly photographable, experiential touch points that hinted on the show’s eerie motifs and soon to be released episodes.
-
01
-
Figure 01
Our flower bar beckoned guests to create their perfect bouquets wrapped in the series’ recognizable peeling wallpaper pattern.
-
Figure 02
The photo booth allowed attendees to recreate the key art for the miniseries.
-
Figure 03
Celebrity and VIP guests enjoying the family style garden buffet serving Southern-inspired punches.
-
-
02
03
-
03
Figure 01
Our flower bar beckoned guests to create their perfect bouquets wrapped in the series’ recognizable peeling wallpaper pattern.
Figure 02
The photo booth allowed attendees to recreate the key art for the miniseries.
Figure 03
Celebrity and VIP guests enjoying the family style garden buffet serving Southern-inspired punches.
The Studio
-
The Studio
The Gathery worked closely with HBO to develop a unique Provincetown experience aimed at creating a meaningful community and cultural space for LGBTQ+ audiences. Over the course of one summer, the pop-up store provided 93 all-inclusive free events meant to serve as a catalyst for conversation while highlighting different aspects of the network’s inclusive programming.
The Studio quickly became the ultimate destination for visiting and local audiences enhancing the vibrant cultural landscape of the resort town with pointed programming. Capitalizing on the ever-growing number of tourists, the intiative was designed to attract the different sub-sections of the LGBTQIA+ community serving over 12,000 visitors and earning nearly 300 million media impressions.
The Gathery worked closely with HBO to develop a unique Provincetown experience aimed at creating a meaningful community and cultural space for LGBTQ+ audiences. Over the course of one summer, the pop-up store provided 93 all-inclusive free events meant to serve as a catalyst for conversation while highlighting different aspects of the network’s inclusive programming. The Studio quickly became the ultimate destination for visiting and local audiences enhancing the vibrant cultural landscape of the resort town with pointed programming. Capitalizing on the ever-growing number of tourists, the intiative was designed to attract the different sub-sections of the LGBTQIA+ community serving over 12,000 visitors and earning nearly 300 million media impressions.
-
01
-
Figure 01
Programming at The Studio welcomed all and were geared to different subsections of the Queer community. From Drag Queen Story Hours and panel discussion, to Queer|Art curated exhibitions and a concert by Kim Petras that took over the Pilgrim monument.
-
Figure 02
During Family Week, the cast of Sesame Street hosted meet-and-greets inviting families for a memorable morning of activities.
-
Figure 03
Detail shot of our corner library featuring a curated selection of queer penned books and novels that were lent to beach goers for a perfect beach read.
-
-
02
03
-
03
Figure 01
Programming at The Studio welcomed all and were geared to different subsections of the Queer community. From Drag Queen Story Hours and panel discussion, to Queer|Art curated exhibitions and a concert by Kim Petras that took over the Pilgrim monument.
Figure 02
During Family Week, the cast of Sesame Street hosted meet-and-greets inviting families for a memorable morning of activities.
Figure 03
Detail shot of our corner library featuring a curated selection of queer penned books and novels that were lent to beach goers for a perfect beach read.
The Studio established itself as an authentic destination for meaningful queer conversation.
The Studio established itself as an authentic destination for meaningful queer conversation.
High Maintenance S4
-
High Maintenance S4
To celebrate HBO’s High Maintenance Season Four premiere, The Gathery created a unique screening experience framed around themes of community and ‘going green’ found in the show’s latest season. Hosted at Mission Chinese in Bushwick, we transformed the space into an unexpected psychedelic greenhouse
filled with quirky pot-inspired activities and decor scattered throughout — from a make-your-own bong bar and “munchies” inspired food to colorful bong planters and growhouse installations. All activations, decorative elements and takeaways were produced and manufactured out of sustainable or reusable materials.
To celebrate HBO’s High Maintenance Season Four premiere, The Gathery created a unique screening experience framed around themes of community and ‘going green’ found in the show’s latest season. Hosted at Mission Chinese in Bushwick, we transformed the space into an unexpected psychedelic greenhouse filled with quirky pot-inspired activities and decor scattered throughout — from a make-your-own bong bar and “munchies” inspired food to colorful bong planters and growhouse installations. All activations, decorative elements and takeaways were produced and manufactured out of sustainable or reusable materials.
-
01
-
Figure 01
Our main screen was fashioned out of wood composted materials and live greens that were later donated to a city park in Bushwick.
-
Figure 02
The show’s key art informed all pieces of our graphic design, from clever take-away coloring books to the vinyl window displays that doubled as a low-key photo call for cats and guests.
-
Figure 03
Floral center pieces were fashioned out of different shaped bongs, a playful nod to the shows central character.
-
-
02
03
-
03
Figure 01
Our main screen was fashioned out of wood composted materials and live greens that were later donated to a city park in Bushwick.
Figure 02
The show’s key art informed all pieces of our graphic design, from clever take-away coloring books to the vinyl window displays that doubled as a low-key photo call for cats and guests.
Figure 03
Floral center pieces were fashioned out of different shaped bongs, a playful nod to the shows central character.
All organic materials utilized in the design of our premiere event were re-purposed in the building and planting of a permanent public park we designed and built in Bushwick.
All organic materials utilized in the design of our premiere event were re-purposed in the building and planting of a permanent public park we designed and built in Bushwick.
Search Party S3
-
Search Party S3
Reimagining the launch event for Search Party S3 into an immersive experience-in-a-box, we filled a custom designed Mystery Kit with products curated from local-businesses of the show’s neighborhood, Brooklyn, providing everything recipients needed to throw the ultimate viewing party in the safety of their homes amidst the COVID-19 lockdown. The kits were sent to 200 members of the press, influencers, cast and crew, and celebrity fans of the show.
Within the kits themselves, was a Mystery Map of Brooklyn designed and curated by The Gathery—featuring favorite shops and spots frequented on the show and participating partners. The program was amplified through social, with ten influencers hand-picked by The Gathery posting and sharing how they threw the ultimate viewing party at home generating a sensational amount of engagement and buzz around the show’s premiere.
Reimagining the launch event for Search Party S3 into an immersive experience-in-a-box, we filled a custom designed Mystery Kit with products curated from local-businesses of the show’s neighborhood, Brooklyn, providing everything recipients needed to throw the ultimate viewing party in the safety of their homes amidst the COVID-19 lockdown. The kits were sent to 200 members of the press, influencers, cast and crew, and celebrity fans of the show. Within the kits themselves, was a Mystery Map of Brooklyn designed and curated by The Gathery—featuring favorite shops and spots frequented on the show and participating partners. The program was amplified through social, with ten influencers hand-picked by The Gathery posting and sharing how they threw the ultimate viewing party at home generating a sensational amount of engagement and buzz around the show’s premiere.
-
01
-
Figure 01
A custom puzzle workbook kept recipients guessing as they tried to solve and discover easter eggs from the season ahead.
-
Figure 02
Each layer presented a new mystery and were cleverly packaged as police evidence.
-
Figure 03
A red thread connected our story with each layer numbered as influencers unboxed the suspenseful mailer at home.
-
-
02
03
-
03
Figure 01
A custom puzzle workbook kept recipients guessing as they tried to solve and discover easter eggs from the season ahead.
Figure 02
Each layer presented a new mystery and were cleverly packaged as police evidence.
Figure 03
A red thread connected our story with each layer numbered as influencers unboxed the suspenseful mailer at home.
High Maintenance S1
-
High Maintenance S1
To promote the second season premiere of HBO’s comedy hit series, High Maintenance, The Gathery developed and produced a highly inventive out-of-home stunt that transformed New York City’s ubiquitous steam vents into giant glowing joints. The one-day activation was installed in three high-trafficked city locations including Union
Square, the Meatpacking District and Williamsburg. Throughout its duration, ambassadors dressed in a similar style as the show’s marijuana-dealing protagonist, distributed over 10,000 clever premiums inclusive of branded rolling paper and lighters.
To promote the second season premiere of HBO’s comedy hit series, High Maintenance, The Gathery developed and produced a highly inventive out-of-home stunt that transformed New York City’s ubiquitous steam vents into giant glowing joints. The one-day activation was installed in three high-trafficked city locations including Union Square, the Meatpacking District and Williamsburg. Throughout its duration, ambassadors dressed in a similar style as the show’s marijuana-dealing protagonist, distributed over 10,000 clever premiums inclusive of branded rolling paper and lighters.
