JW Marriott

  • Brand Strategy and Design
  • Campaigns and Content
  • Experience
  • Specialized Marketing
Inspired by the brand’s mindful spirit and gathering traditions, The Gathery created the JW Garden Party, a global platform designed to inspire guests around a dinner table. Stylish, refined and sensorial, the program encouraged properties around the world to gather guests for a moment of pause, mindfulness and discovery. Set at the JW Marriott Mexico City Polanco, we captured a suite of assets that served as the brand’s global campaign. The eye-catching visuals established Garden Party as the JW’s latest and on-growing entertaining platform.

Figure 01

Seasonal modalities were adopted to the contemporary environment alluding to the rich energy of the Polanco district.

Figure 02

Considered bespoke elements brought to life the considered details created for the brand’s global guidelines.

Figure 03

A diverse cast captured JW’s spirit of mindful luxury and beckoned the viewers to take seat.

Our suite of assets evoke a sense of mindfulness and easeful luxury, exemplifying the brand’s ethos.

Our suite of assets evoke a sense of mindfulness and easeful luxury, exemplifying the brand’s ethos.

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