Lanvin

Experience

Partnering with Lanvin’s Creative Director Alber Elbaz, The Gathery developed a whimsical environment for the landmark brand’s 2016 Pre-Collection presentation at Milk Studios. The elaborate sets were a whimsical commentary on reality television’s “housewives” phenomenon including surreal takes on staple American home environments employing oversized paper sculptures created by contemporary French artist Cyril Hat. Guests walked into a television set where thirty models showcased the latest collection.

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- Figure 01
  
  Models were set in different living environments created in collaboration with artist Cyril Hat.
- Figure 02
  
  Borrowing colors and patterns from the latest collection, each tableaux captured the vibrancy and playfulness of Elbaz’s creations.
- Figure 03
  
  Guests could get up close and personal as they discovered and entered each playful set.
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Figure 01

Models were set in different living environments created in collaboration with artist Cyril Hat.

Figure 02

Borrowing colors and patterns from the latest collection, each tableaux captured the vibrancy and playfulness of Elbaz’s creations.

Figure 03

Guests could get up close and personal as they discovered and entered each playful set.

The open set environment where models displayed the newest Lanvin collection.

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