Le Méridien
- Brand Strategy and Design
- Campaigns and Content
- Experience
- Specialized Marketing
Au Soleil
-
Au Soleil
The Gathery created and launched a global summer campaign for Le Méridien Hotels that celebrated the brand’s mid-century French heritage while also refreshing the brand’s position of ‘savoring the good life.’ Inspired by an international creative class of travelers who chase the sun around the globe, Au Soleil, affirmed that the sun never sets for the jet set. Over the years, Au Soleil has manifested as pop-up beach clubs around the globe, content programs, curated partnerships and editor trips that continue to reaffirm the brand’s seasonal proposition.
The Gathery created and launched a global summer campaign for Le Méridien Hotels that celebrated the brand’s mid-century French heritage while also refreshing the brand’s position of ‘savoring the good life.’ Inspired by an international creative class of travelers who chase the sun around the globe, Au Soleil, affirmed that the sun never sets for the jet set. Over the years, Au Soleil has manifested as pop-up beach clubs around the globe, content programs, curated partnerships and editor trips that continue to reaffirm the brand’s seasonal proposition.
Inspired by mid-century travel posters and the brand’s continued proposition for savouring the good life, we created a playful animation that transformed the staple security airline video into the recipe for a perfect summer day.
-
01
-
Figure 01
To capture the partnership and the creation of the signature dessert, we led a bespoke influencer and content driven trip through the alluring hillsides and coasts of the Mediterranean.
-
Figure 02
A press trip to celebrate the latest programme partnerships brought influential guests to the Le Méridien Lav in Split.
-
Figure 03
A clever sidecar service became the signature of our rosé dessert.
-
-
02
03
-
03
Figure 01
To capture the partnership and the creation of the signature dessert, we led a bespoke influencer and content driven trip through the alluring hillsides and coasts of the Mediterranean.
Figure 02
A press trip to celebrate the latest programme partnerships brought influential guests to the Le Méridien Lav in Split.
Figure 03
A clever sidecar service became the signature of our rosé dessert.
Since its inception, Au Soleil has entertained thousands of guests around the world.
Since its inception, Au Soleil has entertained thousands of guests around the world.
Avec Amour
-
Avec Amour
Following the success of the 2018 global marketing initiative Au Soleil, The Gathery was tasked to develop and create a new worldwide program for Le Méridien Hotels surrounding the season of love. (Avec Amour), a playful and seductive platform, invited guests to learn the language
of love while sustaining the brand’s core value of savoring the good life. From the tag line to a global tool kit, the 360-degree project insured properties could activate a singular vision for the program as they welcomed guests around the world.
Following the success of the 2018 global marketing initiative Au Soleil, The Gathery was tasked to develop and create a new worldwide program for Le Méridien Hotels surrounding the season of love. (Avec Amour), a playful and seductive platform, invited guests to learn the language of love while sustaining the brand’s core value of savoring the good life. From the tag line to a global tool kit, the 360-degree project insured properties could activate a singular vision for the program as they welcomed guests around the world.
-
01
-
Figure 01
The initiative’s light-hearted identity was seamlessly woven throughout the design.
-
Figure 02
The event featured a custom newsstand and pastry counter where guests could scribe and mail their love letters.
-
Figure 03
Curated playlists featured and the latest Avec Amour campaign videos where easily accessible via our playful ‘In Case of Romance’ installations.
-
-
02
03
-
03
Figure 01
The initiative’s light-hearted identity was seamlessly woven throughout the design.
Figure 02
The event featured a custom newsstand and pastry counter where guests could scribe and mail their love letters.
Figure 03
Curated playlists featured and the latest Avec Amour campaign videos where easily accessible via our playful ‘In Case of Romance’ installations.
Dania Beach Opening
-
Dania Beach Opening
Le Méridien Hotels unveiled its latest addition to their expansive global portfolio with the debut of Le Méridien Dania Beach at Ft. Lauderdale Airport. The dual-activation experience included an intimate VIP dinner and a grand
opening celebration that re-introduced guests to Le Méridien’s design evolution and immersed attendees in the glamour of travel.
Le Méridien Hotels unveiled its latest addition to their expansive global portfolio with the debut of Le Méridien Dania Beach at Ft. Lauderdale Airport. The dual-activation experience included an intimate VIP dinner and a grand opening celebration that re-introduced guests to Le Méridien’s design evolution and immersed attendees in the glamour of travel.
-
01
-
Figure 01
Guests took flight as they stepped into our photo booth tended by a cast of on-air LM flight attendants.
-
Figure 02
The main bar was enhanced by a mid-century inspired bespoke light installation.
-
Figure 03
A menu curated from the property’s food and beverage outlets was playfully served through airline trolley carts.
-
-
02
03
-
03
Figure 01
Guests took flight as they stepped into our photo booth tended by a cast of on-air LM flight attendants.
Figure 02
The main bar was enhanced by a mid-century inspired bespoke light installation.
Figure 03
A menu curated from the property’s food and beverage outlets was playfully served through airline trolley carts.
Valentine's Day Soirée
-
Valentine's Day Soirée
During New York Fashion Week, French hotel brand, Le Méridien, hosted an intimate Valentine’s Day party
embracing the humor and romantic indulgences of the February holiday.
During New York Fashion Week, French hotel brand, Le Méridien, hosted an intimate Valentine’s Day party embracing the humor and romantic indulgences of the February holiday.
-
01
-
Figure 01
Cheeky love messages were inscribed on mirrors throughout the champagne bar,
-
Figure 2
An aphrodisiac menu of oysters and champagne ignited the evening as guests enjoyed a special pocket show by Nouvelle Vague.
-
Figure 03
Hosted by Derek Blasberg, the evening gathered New York’s single swans looking for love.
-
-
02
03
-
03
Figure 01
Cheeky love messages were inscribed on mirrors throughout the champagne bar,
Figure 2
An aphrodisiac menu of oysters and champagne ignited the evening as guests enjoyed a special pocket show by Nouvelle Vague.
Figure 03
Hosted by Derek Blasberg, the evening gathered New York’s single swans looking for love.
