MILUX

Brand Strategy and Design
Campaigns and Content
Experience

During Fortune’s annual Most Powerful Women’s Summit in Laguna Beach, The Gathery created a fictitious beach club lounge environment that served as a welcoming retreat to summit attendees. Inspired by luxurious member’s only clubs around the globe and South American contemporary architecture, the environment played host to a series of curated events that gave guests a taste of Marriott International’s Luxury Group portfolio and introduced visitors to the benefits of the new American Express SPG Luxury Card.

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- Figure 01
  
  Details of design a top our main bar which hosted daily cocktail hour inspired by different Marriott International Luxury Group properties.
- Figure 02
  
  A minimalist contemporary open air environment beckoned guests to relax and enjoy the views over the Californian coastline.
- Figure 03
  
  A fragrance activation showcased each luxury brand’s candle and allowed guests to take home their favorite scent. A partnership with Lingua Franca welcomed guests with a custom cashmere travel set inclusive of an eye-mask and flight blanket.
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Figure 01

Details of design a top our main bar which hosted daily cocktail hour inspired by different Marriott International Luxury Group properties.

Figure 02

A minimalist contemporary open air environment beckoned guests to relax and enjoy the views over the Californian coastline.

Figure 03

A fragrance activation showcased each luxury brand’s candle and allowed guests to take home their favorite scent. A partnership with Lingua Franca welcomed guests with a custom cashmere travel set inclusive of an eye-mask and flight blanket.

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