Mionetto
- Brand Strategy and Design
- Campaigns and Content
- Experience
- Specialized Marketing
Salone
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Salone
Inspired by the Salone—an institution that began in 16th-century Italy and flourished in France as a gathering place for art, poetry, and literature—Mionetto Salone was created to embody that same spirit of creative exploration and celebration. It has since become a tentpole experience for
the Prosecco brand. Unfolding in New York during Prosecco Week and in Austin at SXSW, Mionetto Salone offers an immersive space where guests can experience the essence of Italy through a vibrant celebration of art, cuisine, design, style, music, and film.
Inspired by the Salone—an institution that began in 16th-century Italy and flourished in France as a gathering place for art, poetry, and literature—Mionetto Salone was created to embody that same spirit of creative exploration and celebration. It has since become a tentpole experience for the Prosecco brand. Unfolding in New York during Prosecco Week and in Austin at SXSW, Mionetto Salone offers an immersive space where guests can experience the essence of Italy through a vibrant celebration of art, cuisine, design, style, music, and film.
Mionetto Salone is a celebration of Mionetto’s Italian heritage interpreted through a fresh and contemporary lens.
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Figure 01
Our Italo disco station included a playlist of iconic rhythms and contemporary sounds, offering an innovative sonic journey.
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DJ and model Ana Boo kept guests at Salone SXSW energized through her scintillating beats.
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Guests savored the iconic Prosecco and immersed themselves in the Italian Orange Soul of Mionetto.
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Figure 01
Our Italo disco station included a playlist of iconic rhythms and contemporary sounds, offering an innovative sonic journey.
Figure 02
DJ and model Ana Boo kept guests at Salone SXSW energized through her scintillating beats.
Figure 03
Guests savored the iconic Prosecco and immersed themselves in the Italian Orange Soul of Mionetto.
The event provided compelling opportunities not only for guests to sample the product and explore brand programming, but also for social media engagement to connect with an online audience.
The event provided compelling opportunities not only for guests to sample the product and explore brand programming, but also for social media engagement to connect with an online audience.
Il Passaporto Series
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Il Passaporto Series
The Il Passaporto campaign centered around a curated gateway to exclusive experiences in New York City and the Hamptons. This program reinforced Mionetto as the go-to companion for gatherings, get-togethers, and celebrations alike.
Held at a private home, our Hamptons event showcased the brand’s passion pillars – origin and heritage, quality, taste and versatility and style. Guests sipped on three different Italian themed cocktails and enjoyed traditional bites on a summer evening.
The Il Passaporto campaign centered around a curated gateway to exclusive experiences in New York City and the Hamptons. This program reinforced Mionetto as the go-to companion for gatherings, get-togethers, and celebrations alike. Held at a private home, our Hamptons event showcased the brand’s passion pillars – origin and heritage, quality, taste and versatility and style. Guests sipped on three different Italian themed cocktails and enjoyed traditional bites on a summer evening.
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Figure 01
The décor and styling drew inspiration from the elegance and charm of an Italian summer.
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Guests sipped on specialty cocktails crafted with Mionetto’s versatile Prosecco.
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A stylish poolside celebration seamlessly incorporated bespoke branded elements.
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Figure 01
The décor and styling drew inspiration from the elegance and charm of an Italian summer.
Figure 02
Guests sipped on specialty cocktails crafted with Mionetto’s versatile Prosecco.
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A stylish poolside celebration seamlessly incorporated bespoke branded elements.
Apericena Series
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Apericena Series
New York, Los Angeles, and Miami are home to some of the most influential and creatively driven Italian ex-pats, shaping the cultural landscape of our cities. The Apericena Series launched ‘Moments That Matter,’ leveraging the cachet of hand-selected influencers across style, art, design, and cuisine — key pillars of the Italian lifestyle.
New York, Los Angeles, and Miami are home to some of the most influential and creatively driven Italian ex-pats, shaping the cultural landscape of our cities. The Apericena Series launched ‘Moments That Matter,’ leveraging the cachet of hand-selected influencers across style, art, design, and cuisine — key pillars of the Italian lifestyle.
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A bespoke photo experience transported guests from the heart of Miami to the charm of the Italy.
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Branded collateral elevated the experience with refined, sophisticated design.
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Natalie Obradovich’s photography was elegantly exhibited.
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Figure 01
A bespoke photo experience transported guests from the heart of Miami to the charm of the Italy.
Figure 02
Branded collateral elevated the experience with refined, sophisticated design.
Figure 03
Natalie Obradovich’s photography was elegantly exhibited.
