Playboy
- Experience
The Playhouse
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The Playhouse
Playboy is one of the most iconic publications in the world, with an unparalleled legacy of cultural leadership through transformative editorial. The Gathery reimagined the magazine to design an unprecedented multi-day live experience in Los Angeles and New York City. The immersive Playboy Playhouse transported hundreds of
guests directly into the pages of the “glossy” and highlighted the re-articulated magazine’s mission for a new generation of readers. Thought-provoking panels and pointed activations celebrated the freedom of expression and sexuality.
Playboy is one of the most iconic publications in the world, with an unparalleled legacy of cultural leadership through transformative editorial. The Gathery reimagined the magazine to design an unprecedented multi-day live experience in Los Angeles and New York City. The immersive Playboy Playhouse transported hundreds of guests directly into the pages of the “glossy” and highlighted the re-articulated magazine’s mission for a new generation of readers. Thought-provoking panels and pointed activations celebrated the freedom of expression and sexuality.
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Figure 01
Our colorful exterior transformed each pop-up environment and signaled all were welcome to enter to the playhouse.
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Figure 02
Bold shapes and branding reminiscent of the magazine reimagined content banks informed every physical design element.
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Figure 03
Guests were prompted to explore different areas of the Playhouse for unexpected and tantalizing discoveries.
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Figure 01
Our colorful exterior transformed each pop-up environment and signaled all were welcome to enter to the playhouse.
Figure 02
Bold shapes and branding reminiscent of the magazine reimagined content banks informed every physical design element.
Figure 03
Guests were prompted to explore different areas of the Playhouse for unexpected and tantalizing discoveries.
The Playhouse fortified the undisputed legacy of the Playboy brand.
The Playhouse fortified the undisputed legacy of the Playboy brand.
Surreal Ball
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Surreal Ball
Playboy joined the world’s most influential tastemakers and cultural enthusiasts at Miami Art Week with an over-the-top ball inspired by Salvador Dalí’s 1973 shoot. The Gathery transformed the sought-after South Beach restaurant, Casa Tua, into an extravagantly bizarre and sensual playground.
The design combined surrealism’s ability to revolutionize the human experience with Playboy’s disruptive brand filter. Guests were awe-stricken by unexpected interventions brought to life through art installations, collaborations, thematic styling and potent libations.
Playboy joined the world’s most influential tastemakers and cultural enthusiasts at Miami Art Week with an over-the-top ball inspired by Salvador Dalí’s 1973 shoot. The Gathery transformed the sought-after South Beach restaurant, Casa Tua, into an extravagantly bizarre and sensual playground. The design combined surrealism’s ability to revolutionize the human experience with Playboy’s disruptive brand filter. Guests were awe-stricken by unexpected interventions brought to life through art installations, collaborations, thematic styling and potent libations.
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Figure 01
The sought-after South Beach dining destination, Casa Tua, was transformed into an extravagantly alluring and sensual playground.
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Figure 02
Food installations combined culinary artistry with visual splendor.
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Figure 03
Unique floral installations added to the transformative design creating a garden of surrealism and revelry.
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Figure 01
The sought-after South Beach dining destination, Casa Tua, was transformed into an extravagantly alluring and sensual playground.
Figure 02
Food installations combined culinary artistry with visual splendor.
Figure 03
Unique floral installations added to the transformative design creating a garden of surrealism and revelry.
