Figure 01

Each sponsor activation was transformed into whimsical experiences were consumers would rediscover their favorite brand’s through play.

Figure 02

The experience featured two stages, color-coordinated lounges, food stations, a shop, and one epic entrance slide.

Figure 03

Twenty-one sponsors – ranging from brands like Adidas to Covergirl – were cleveraly integrated into the visionary design of the inaugural PopSugar Playground.

From the exterior to the interior, fun was at the forefront of our design.

From the exterior to the interior, fun was at the forefront of our design.

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