Rémy Martin
- Brand Strategy and Design
- Campaigns and Content
- Experience
La Maison RM
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La Maison RM
The Gathery collaborated with Rémy Martin to create an immersive experiential platform that married the brand’s consumer and influencer initiatives. Through elemental design and five custom interactive environments, guests
explored the century’s old process of cognac making while curated workshops and daily masterclasses featuring a line-up of local creatives showcased the brand’s One Life/Live Them lifestyle.
The Gathery collaborated with Rémy Martin to create an immersive experiential platform that married the brand’s consumer and influencer initiatives. Through elemental design and five custom interactive environments, guests explored the century’s old process of cognac making while curated workshops and daily masterclasses featuring a line-up of local creatives showcased the brand’s One Life/Live Them lifestyle.
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Figure 01
Working with local artisans, La Maison celebrated craftsmanship and design. From a leather working studio and culinary presentation to intimate panels hosted in our member’s club.
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Figure 02
Leather worker craftsman customized unique takeaways for guests utilizing iconography designed for the experience.
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Figure 03
Our Gallery, a sound and video art installation represented the elements of the terroir that come together naturally to create the fine champagne grapes.
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Figure 01
Working with local artisans, La Maison celebrated craftsmanship and design. From a leather working studio and culinary presentation to intimate panels hosted in our member’s club.
Figure 02
Leather worker craftsman customized unique takeaways for guests utilizing iconography designed for the experience.
Figure 03
Our Gallery, a sound and video art installation represented the elements of the terroir that come together naturally to create the fine champagne grapes.
Our Oak Room designed as an abstraction representing the priceless oak barrels utilized in the century’s old aging process.
La Maison Rémy Martin hit three key US markets welcoming over 2,600 guests.
La Maison Rémy Martin hit three key US markets welcoming over 2,600 guests.
One Life/Live Them
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One Life/Live Them
Inspired by the centuries-old distillation process of the landmark cognac, we developed an event in four acts for the launch of Rémy Martin’s latest campaign: One Life/Live Them featuring Oscar nominee Jeremy Renner.
The environments were artful abstract interpretations of the cognac distillation process: from the vineyard and its terroir to casking and blending.
Inspired by the centuries-old distillation process of the landmark cognac, we developed an event in four acts for the launch of Rémy Martin’s latest campaign: One Life/Live Them featuring Oscar nominee Jeremy Renner. The environments were artful abstract interpretations of the cognac distillation process: from the vineyard and its terroir to casking and blending.
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Figure 01
The central bar was anchored by the unmistakable Rémy Martin Centaur, fashioned out of curving wood and fine.
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Figure 02
The central bar was anchored by the brand’s latest manifesto and an installation of eau de vie bottles.
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Figure 03
Inspired by the scale of Richard Serra’s sculptures, our Oak Room functioned as a transitional environment that led guests to our main attraction.
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Figure 01
The central bar was anchored by the unmistakable Rémy Martin Centaur, fashioned out of curving wood and fine.
Figure 02
The central bar was anchored by the brand’s latest manifesto and an installation of eau de vie bottles.
Figure 03
Inspired by the scale of Richard Serra’s sculptures, our Oak Room functioned as a transitional environment that led guests to our main attraction.
At One Life/Live Them, the cognac process was reimagined as intricate art installations.
At One Life/Live Them, the cognac process was reimagined as intricate art installations.
