Snapchat

Brand Strategy and Design
Experience

In 2019, Snap Inc. hosted its inaugural development conference taking the traditional tech industry staple and turning it on its head. Focusing on the thriving Snap community, the one-day event broke the fourth wall and celebrated the incredible power of AR creators. Developed and produced by The Gathery, the Hollywood studio take-over featured a wide range of curated programming - from new technology announcements to intimate breakout sessions - all meant to connect and inspire Snap users.

01
- Figure 01
  
  Playful installations brought the app’s cherished characters to life as we transformed Los Angeles’ Lot Studios.
- Figure 02
  
  Our credentials immediately generated Bitmoji’s for each attendee, a personal touch only Snap could offer.
- Figure 03
  
  Around the studio, AR interventions were created so that visitors could experience an additional layer of design and interactivity through their app.
02

Figure 01

Playful installations brought the app’s cherished characters to life as we transformed Los Angeles’ Lot Studios.

Figure 02

Our credentials immediately generated Bitmoji’s for each attendee, a personal touch only Snap could offer.

Figure 03

Around the studio, AR interventions were created so that visitors could experience an additional layer of design and interactivity through their app.

Intriguing installations and innovative virtual reality activations enveloped guests in the Snap universe.

Next Project