St~Germain
- Brand Strategy and Design
- Experience
Elderflower Meadow
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Elderflower Meadow
For the very first time, St~Germain crossed the river to Brooklyn for a weekend-long community-driven experience that was free and open to the public. The Gathery designed and produced a piece of experiential art within the industrial Greenpoint Terminal Warehouse.
The “Elderflower Meadow”, a 1,200 square-foot, 12-ton installation of rolling green hills and thousands of living florals hung 40-feet in the air. 10,000 visitors were invited to meander around and underneath, plucking from the meadow’s landscape to take home their favorite blooms.
For the very first time, St~Germain crossed the river to Brooklyn for a weekend-long community-driven experience that was free and open to the public. The Gathery designed and produced a piece of experiential art within the industrial Greenpoint Terminal Warehouse. The “Elderflower Meadow”, a 1,200 square-foot, 12-ton installation of rolling green hills and thousands of living florals hung 40-feet in the air. 10,000 visitors were invited to meander around and underneath, plucking from the meadow’s landscape to take home their favorite blooms.
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Figure 01
Roots of the greenery were replaced by live floral underneath for guests to ‘graze’ and create their own arrangements.
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Figure 02
Suspended from the ceiling, the large green meadow was designed with depth to create natural alcoves by which floral and drinks activations occurred.
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Figure 03
A “Guide to the Greenpoint Garden” encouraged guests to explore St~Germain accounts in the neighborhood with a complimentary drink token.
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Figure 01
Roots of the greenery were replaced by live floral underneath for guests to ‘graze’ and create their own arrangements.
Figure 02
Suspended from the ceiling, the large green meadow was designed with depth to create natural alcoves by which floral and drinks activations occurred.
Figure 03
A “Guide to the Greenpoint Garden” encouraged guests to explore St~Germain accounts in the neighborhood with a complimentary drink token.
Joyful decadence inspired by every bottle.
Joyful decadence inspired by every bottle.
Fleuriste Pop-Up
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Fleuriste Pop-Up
Inspired by turn of the century French salons, The Gathery partnered with St~Germain to design a multi-day flower shop. At the intersection of fashion, style, and the performing arts, Fleuriste celebrated creatives with daily shows featuring talented dancer James Whiteside and fashion designer Laura James.
Fleuriste made its second annual debut by reimagining the liqueur’s vibrant spirit via a flower shop, sans live flowers. In collaboration with artistic visionaries Jameel Mohammed and Zoe Bradley, the shop bloomed using unconventional materials, and of course, artfully crafted cocktails.
Inspired by turn of the century French salons, The Gathery partnered with St~Germain to design a multi-day flower shop. At the intersection of fashion, style, and the performing arts, Fleuriste celebrated creatives with daily shows featuring talented dancer James Whiteside and fashion designer Laura James. Fleuriste made its second annual debut by reimagining the liqueur’s vibrant spirit via a flower shop, sans live flowers. In collaboration with artistic visionaries Jameel Mohammed and Zoe Bradley, the shop bloomed using unconventional materials, and of course, artfully crafted cocktails.
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Figure 01
Given the global flower shortage, Fleuriste 2022 sparked joy through unconventional creativity as whimsical paper florals transformed the venue.
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Figure 02
Each day, guests were invited to partake in a workshop hosted by Zoe herself, where they crafted seed paper boutonnieres to plant their own blooms.
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Figure 03
A space for all, Fleuriste 2021 celebrated artistic individuality allowing guests to design bespoke bouquets as a parting gift.
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Figure 01
Given the global flower shortage, Fleuriste 2022 sparked joy through unconventional creativity as whimsical paper florals transformed the venue.
Figure 02
Each day, guests were invited to partake in a workshop hosted by Zoe herself, where they crafted seed paper boutonnieres to plant their own blooms.
Figure 03
A space for all, Fleuriste 2021 celebrated artistic individuality allowing guests to design bespoke bouquets as a parting gift.
Avant Garden Party
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Avant Garden Party
St~Germain debuted their June Ambrose Avant Garden Party Kit with an intimate event for select media and influencers. The Gathery designed a lavish al fresco affair amidst the lush setting of Public Hotel’s The Bowery Garden. Bold tableware and accessories found in the
collection were reimagined as extravagant florals, cultivating in a fashion presentation-inspired runway. Guests were invited to take a seat in the front row as moments of cocktail intrigue unfolded, lifting our guests spirits.
St~Germain debuted their June Ambrose Avant Garden Party Kit with an intimate event for select media and influencers. The Gathery designed a lavish al fresco affair amidst the lush setting of Public Hotel’s The Bowery Garden. Bold tableware and accessories found in the collection were reimagined as extravagant florals, cultivating in a fashion presentation-inspired runway. Guests were invited to take a seat in the front row as moments of cocktail intrigue unfolded, lifting our guests spirits.
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Figure 01
The inspired evening featured a contemporary string quartet as guests enjoyed summer’s trendiest cocktail, The St~Germain Hugo Spritz.
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Figure 02
A garden plot-like runway installation spotlit each kit element — blooming from custom-built oversized scenic flowers that bloomed amidst living botanicals.
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Figure 03
Vibrant table styling and joyful collateral designs complemented the collection and enhanced the mood of a summer garden party.
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Figure 01
The inspired evening featured a contemporary string quartet as guests enjoyed summer’s trendiest cocktail, The St~Germain Hugo Spritz.
Figure 02
A garden plot-like runway installation spotlit each kit element — blooming from custom-built oversized scenic flowers that bloomed amidst living botanicals.
Figure 03
Vibrant table styling and joyful collateral designs complemented the collection and enhanced the mood of a summer garden party.
A classic daytime social occasion was reimagined.
A classic daytime social occasion was reimagined.
