St. Regis
- Campaigns and Content
- Design
- Experience
- Specialized Marketing
Live Exquisite
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Live Exquisite
As St. Regis set out to refresh its brand image for a modern luxury audience, The Gathery was commissioned to develop, art direct and style a lifestyle campaign that combined the brand’s legacy with a contemporary editorial language. Set in the landmark New York hotel and at a Gilded Age manor in Long Island,
the campaign aimed to expand and welcome new guests to The House of Astor. Reimagining the brand’s visual expression, we infused playfulness, energy and a new take on glamour, positioning St. Regis as a true luxury house for today’s travelers.
As St. Regis set out to refresh its brand image for a modern luxury audience, The Gathery was commissioned to develop, art direct and style a lifestyle campaign that combined the brand’s legacy with a contemporary editorial language. Set in the landmark New York hotel and at a Gilded Age manor in Long Island, the campaign aimed to expand and welcome new guests to The House of Astor. Reimagining the brand’s visual expression, we infused playfulness, energy and a new take on glamour, positioning St. Regis as a true luxury house for today’s travelers.
Captivating video content breathed new life into the storied brand. Blending timeless elegance with whim, the alluring assets celebrated centuries-old tradition and introduced the next wave of luxury travelers to what it means to Live Exquisite.
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Figure 01
Elaborate in nature, considered propping and set designs alluded to new St. Regis properties and the brand’s signature rituals.
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Select scenes teased the growing resort portfolio with a distinct take on the leisure lifestyle.
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Styled with elegant, modern flare, a lively, diverse cast personified today’s luxury hotel guests.
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Figure 01
Elaborate in nature, considered propping and set designs alluded to new St. Regis properties and the brand’s signature rituals.
Figure 02
Select scenes teased the growing resort portfolio with a distinct take on the leisure lifestyle.
Figure 03
Styled with elegant, modern flare, a lively, diverse cast personified today’s luxury hotel guests.
The lifestyle campaign set a new look and tone for St. Regis
The lifestyle campaign set a new look and tone for St. Regis
Kanai Opening
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Kanai Opening
St. Regis invited a select group of influencers and media to celebrate the anticipated opening of The St. Regis Kanai Resort, Riviera Maya. Amidst an inspiring seaside landscape, The Gathery designed and curated a three-day experience to mark the debut of the exquisite new property. Lush surroundings and striking hotel architecture served as our departure point for design which culled tones and
materials found in the Mexican destination. Bespoke programming, enhanced rituals, and dining experiences introduced the brand’s unique point of view on resort entertaining. Over the course of our visit, we created a resort-centric lifestyle campaign capturing the new resort proposition for the celebrated luxury brand.
St. Regis invited a select group of influencers and media to celebrate the anticipated opening of The St. Regis Kanai Resort, Riviera Maya. Amidst an inspiring seaside landscape, The Gathery designed and curated a three-day experience to mark the debut of the exquisite new property. Lush surroundings and striking hotel architecture served as our departure point for design which culled tones and materials found in the Mexican destination. Bespoke programming, enhanced rituals, and dining experiences introduced the brand’s unique point of view on resort entertaining. Over the course of our visit, we created a resort-centric lifestyle campaign capturing the new resort proposition for the celebrated luxury brand.
As St. Regis continues to grow its portfolio within the resort space, The Gathery conceptualized and designed its Resort & Leisure positioning. We ideated, styled and executed a lifestyle campaign evocative of the new brand platform, capturing the glamour and ease of luxury leisure travel.
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Figure 01
Moments of respite met with adventure as guests were treated to dock-side Butler Service before sailing across the crystalline waters.
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Figure 02
Collateral extended our visual narrative and alluded to the resort’s mystical destination while curated in-room amenities awaited guests each day.
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Attendees were enveloped in the resort’s timeless setting for an unforgettable Midnight Supper, the most intimate and exquisite St. Regis ritual.
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Figure 01
Moments of respite met with adventure as guests were treated to dock-side Butler Service before sailing across the crystalline waters.
Figure 02
Collateral extended our visual narrative and alluded to the resort’s mystical destination while curated in-room amenities awaited guests each day.
Figure 03
Attendees were enveloped in the resort’s timeless setting for an unforgettable Midnight Supper, the most intimate and exquisite St. Regis ritual.
Snow Polo
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Snow Polo
Nestled in the snowcapped mountains of Aspen, St. Regis Hotels and Resorts returned to the anticipated World Snow Polo Championship to celebrate its benchmark 10th anniversary. The Gathery partnered with the legacy brand to design a series of events surrounding the annual winter festivities.
A cohesive and elegant design positioned St. Regis as a global luxury brand. Cues inspired by the legacy of the sport, rich in materials and textures, came together to create a recognizable program language that manifested at each touchpoint throughout the three-day experience.
Nestled in the snowcapped mountains of Aspen, St. Regis Hotels and Resorts returned to the anticipated World Snow Polo Championship to celebrate its benchmark 10th anniversary. The Gathery partnered with the legacy brand to design a series of events surrounding the annual winter festivities. A cohesive and elegant design positioned St. Regis as a global luxury brand. Cues inspired by the legacy of the sport, rich in materials and textures, came together to create a recognizable program language that manifested at each touchpoint throughout the three-day experience.
Our VIP tent came alive through a mountain chalet interpretation. Deep mahogany wood panels flanked the tent backdrop with accompanying bookshelves filled with vintage collectibles. Fresh magnolia arrangements brought in the destination’s natural beauty while deep green tartan prints accented walls and leather clad seating areas.
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Figure 01
A bespoke itinerary welcomed tastemakers and media to The St. Regis Aspen Resort with an intimate dinner at sought-after haunt, The Snow Lodge and an after-party at Mountain Social.
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Exclusive spectators gathered for the best viewing spot where ski Butlers served guests from a luxurious caddy bar.
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Figure 03
A bespoke ski-rack installation featured the brand’s upcoming resort properties and acted as a striking photo backdrop for high-valued guests.
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Figure 01
A bespoke itinerary welcomed tastemakers and media to The St. Regis Aspen Resort with an intimate dinner at sought-after haunt, The Snow Lodge and an after-party at Mountain Social.
Figure 02
Exclusive spectators gathered for the best viewing spot where ski Butlers served guests from a luxurious caddy bar.
Figure 03
A bespoke ski-rack installation featured the brand’s upcoming resort properties and acted as a striking photo backdrop for high-valued guests.
Butler Campaign
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Butler Campaign
St. Regis Hotels & Resorts reinvigorated their Butler Service positioning, bringing modern breadth to the heritage service. The Gathery partnered with St. Regis to personify the storied brand’s ever-evolving lifestyle through a new and playful campaign. Borrowing cues from luxury fashion editorials, the approach respected the role’s legacy while infusing energy, vibrancy and a touch of whimsy.
Eye-catching wallpapered environments showcased our cast of Butlers in action – from tea service to turn down. The campaign aimed to establish the personality of St. Regis’ Butlers while highlighting on-going and new services found in global destinations.
St. Regis Hotels & Resorts reinvigorated their Butler Service positioning, bringing modern breadth to the heritage service. The Gathery partnered with St. Regis to personify the storied brand’s ever-evolving lifestyle through a new and playful campaign. Borrowing cues from luxury fashion editorials, the approach respected the role’s legacy while infusing energy, vibrancy and a touch of whimsy. Eye-catching wallpapered environments showcased our cast of Butlers in action – from tea service to turn down. The campaign aimed to establish the personality of St. Regis’ Butlers while highlighting on-going and new services found in global destinations.
The fresh assets set out to define The Butler beyond the staple service and instill that St. Regis exceeds every guest desire. An alluring campaign blended timeless glamour with evocative service gestures to reimagine the century’s old service for a contemporary audience.
Elegantly playful our captures were designed to catch audience’s attention.
Elegantly playful our captures were designed to catch audience’s attention.
