St. Regis
- Campaigns and Content
- Experience
- Specialized Marketing
- Brand Strategy and Design
Live Exquisite
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Live Exquisite
As St. Regis set out to refresh its brand image for a modern luxury audience, The Gathery was commissioned to develop, art direct and style a lifestyle campaign that combined the brand’s legacy with a contemporary editorial language. Set in the landmark New York hotel and at a Gilded Age manor in Long Island,
the campaign aimed to expand and welcome new guests to The House of Astor. Reimagining the brand’s visual expression, we infused playfulness, energy and a new take on glamour, positioning St. Regis as a true luxury house for today’s travelers.
As St. Regis set out to refresh its brand image for a modern luxury audience, The Gathery was commissioned to develop, art direct and style a lifestyle campaign that combined the brand’s legacy with a contemporary editorial language. Set in the landmark New York hotel and at a Gilded Age manor in Long Island, the campaign aimed to expand and welcome new guests to The House of Astor. Reimagining the brand’s visual expression, we infused playfulness, energy and a new take on glamour, positioning St. Regis as a true luxury house for today’s travelers.
Captivating video content breathed new life into the storied brand. Blending timeless elegance with whim, the alluring assets celebrated centuries-old tradition and introduced the next wave of luxury travelers to what it means to Live Exquisite.
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Figure 01
Elaborate in nature, considered propping and set designs alluded to new St. Regis properties and the brand’s signature rituals.
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Select scenes teased the growing resort portfolio with a distinct take on the leisure lifestyle.
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Styled with elegant, modern flare, a lively, diverse cast personified today’s luxury hotel guests.
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Figure 01
Elaborate in nature, considered propping and set designs alluded to new St. Regis properties and the brand’s signature rituals.
Figure 02
Select scenes teased the growing resort portfolio with a distinct take on the leisure lifestyle.
Figure 03
Styled with elegant, modern flare, a lively, diverse cast personified today’s luxury hotel guests.
The lifestyle campaign set a new look and tone for St. Regis
The lifestyle campaign set a new look and tone for St. Regis
Kanai Opening
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Kanai Opening
St. Regis invited a select group of influencers and media to celebrate the anticipated opening of The St. Regis Kanai Resort, Riviera Maya. Amidst an inspiring seaside landscape, The Gathery designed and curated a three-day experience to mark the debut of the exquisite new property. Lush surroundings and striking hotel architecture served as our departure point for design which culled tones and
materials found in the Mexican destination. Bespoke programming, enhanced rituals, and dining experiences introduced the brand’s unique point of view on resort entertaining. Over the course of our visit, we created a resort-centric lifestyle campaign capturing the new resort proposition for the celebrated luxury brand.
St. Regis invited a select group of influencers and media to celebrate the anticipated opening of The St. Regis Kanai Resort, Riviera Maya. Amidst an inspiring seaside landscape, The Gathery designed and curated a three-day experience to mark the debut of the exquisite new property. Lush surroundings and striking hotel architecture served as our departure point for design which culled tones and materials found in the Mexican destination. Bespoke programming, enhanced rituals, and dining experiences introduced the brand’s unique point of view on resort entertaining. Over the course of our visit, we created a resort-centric lifestyle campaign capturing the new resort proposition for the celebrated luxury brand.
As St. Regis continues to grow its portfolio within the resort space, The Gathery conceptualized and designed its Resort & Leisure positioning. We ideated, styled and executed a lifestyle campaign evocative of the new brand platform, capturing the glamour and ease of luxury leisure travel.
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Figure 01
Moments of respite met with adventure as guests were treated to dock-side Butler Service before sailing across the crystalline waters.
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Collateral extended our visual narrative and alluded to the resort’s mystical destination while curated in-room amenities awaited guests each day.
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Attendees were enveloped in the resort’s timeless setting for an unforgettable Midnight Supper, the most intimate and exquisite St. Regis ritual.
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Figure 01
Moments of respite met with adventure as guests were treated to dock-side Butler Service before sailing across the crystalline waters.
Figure 02
Collateral extended our visual narrative and alluded to the resort’s mystical destination while curated in-room amenities awaited guests each day.
Figure 03
Attendees were enveloped in the resort’s timeless setting for an unforgettable Midnight Supper, the most intimate and exquisite St. Regis ritual.
Moda Americana a Firenze
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Moda Americana a Firenze
In partnership with the Council of Fashion Designers of America, CEO Steven Kolb and The St. Regis Florence co-hosted Moda Americana a Firenze, an exclusive celebration of fashion’s emerging talent at Pitti Immagine Uomo. Held at the landmark Tuscan property, select tastemakers and high-caliber media were invited to a series of curated events
that centered around fashion including an intimate showroom featuring American designers, TheSalting and Zankov. The festivities culminated in a remarkable Midnight Supper where guests discovered the new take on the brand’s century’s old tradition.
In partnership with the Council of Fashion Designers of America, CEO Steven Kolb and The St. Regis Florence co-hosted Moda Americana a Firenze, an exclusive celebration of fashion’s emerging talent at Pitti Immagine Uomo. Held at the landmark Tuscan property, select tastemakers and high-caliber media were invited to a series of curated events that centered around fashion including an intimate showroom featuring American designers, TheSalting and Zankov. The festivities culminated in a remarkable Midnight Supper where guests discovered the new take on the brand’s century’s old tradition.
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Figure 01
Bespoke content featured exclusive interviews, lifestyle style features and a contemporary take-on the Midnight Supper.
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Held in the Salone delle Feste, guests enjoyed a gourmet fare at a custom reflective table that anchored the room and reflected the architectural details of the landmark environment.
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The Midnight Supper design was inspired by the fine balance between contemporary notes juxtaposed and the legacy of the storied brand.
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Figure 01
Bespoke content featured exclusive interviews, lifestyle style features and a contemporary take-on the Midnight Supper.
Figure 02
Held in the Salone delle Feste, guests enjoyed a gourmet fare at a custom reflective table that anchored the room and reflected the architectural details of the landmark environment.
Figure 03
The Midnight Supper design was inspired by the fine balance between contemporary notes juxtaposed and the legacy of the storied brand.
The distinct approach to entertaining during valuable the cultural moments further cemented the brand’s relevancy in the ever evolving hospitality market.
The distinct approach to entertaining during valuable the cultural moments further cemented the brand’s relevancy in the ever evolving hospitality market.
Snow Polo
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Snow Polo
In the snowcapped mountains of Aspen, St. Regis Hotels and Resorts returned to the anticipated World Snow Polo Championship to celebrate the year’s end. The Gathery partnered with the legacy brand to design and curate a series of events to entertain an exclusive cast of notables.
An elegant experience design continued to position St. Regis as a leading global luxury brand. Cues inspired by the legacy of the sport, rich in materials and textures, came together to create a recognizable visual language that manifested at each touchpoint throughout the guest experience.
In the snowcapped mountains of Aspen, St. Regis Hotels and Resorts returned to the anticipated World Snow Polo Championship to celebrate the year’s end. The Gathery partnered with the legacy brand to design and curate a series of events to entertain an exclusive cast of notables. An elegant experience design continued to position St. Regis as a leading global luxury brand. Cues inspired by the legacy of the sport, rich in materials and textures, came together to create a recognizable visual language that manifested at each touchpoint throughout the guest experience.
Inspired by St. Regis’ hotels across the world, we transformed the exclusive VIP tent on the polo field into a luxurious hospitality experience.
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Figure 01
Bespoke travel stickers teased new St. Regis openings around the world were available to guests as charming takeaways.
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Tastemakers and brand loyalists came together on the field for a memorable snow-filled shoot.
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The St. Regis Aspen Resort acted as the central hub where guests indulged in curated amenities, brand rituals and a remarkable Christmas tree lighting ceremony.
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Figure 01
Bespoke travel stickers teased new St. Regis openings around the world were available to guests as charming takeaways.
Figure 02
Tastemakers and brand loyalists came together on the field for a memorable snow-filled shoot.
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The St. Regis Aspen Resort acted as the central hub where guests indulged in curated amenities, brand rituals and a remarkable Christmas tree lighting ceremony.
Our elevated design celebrated St. Regis’ legacy and contemporary approach to modern luxury. Each event was created to surround guests in the exquisite universe of the storied hotel brand.
Our elevated design celebrated St. Regis’ legacy and contemporary approach to modern luxury. Each event was created to surround guests in the exquisite universe of the storied hotel brand.
Butler Campaign
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Butler Campaign
St. Regis Hotels & Resorts reinvigorated their Butler Service positioning, bringing modern breadth to the heritage service. The Gathery partnered with St. Regis to personify the storied brand’s ever-evolving lifestyle through a new and playful campaign. Borrowing cues from luxury fashion editorials, the approach respected the role’s legacy while infusing energy, vibrancy and a touch of whimsy.
Eye-catching wallpapered environments showcased our cast of Butlers in action – from tea service to turn down. The campaign aimed to establish the personality of St. Regis’ Butlers while highlighting on-going and new services found in global destinations.
St. Regis Hotels & Resorts reinvigorated their Butler Service positioning, bringing modern breadth to the heritage service. The Gathery partnered with St. Regis to personify the storied brand’s ever-evolving lifestyle through a new and playful campaign. Borrowing cues from luxury fashion editorials, the approach respected the role’s legacy while infusing energy, vibrancy and a touch of whimsy. Eye-catching wallpapered environments showcased our cast of Butlers in action – from tea service to turn down. The campaign aimed to establish the personality of St. Regis’ Butlers while highlighting on-going and new services found in global destinations.
The fresh assets set out to define The Butler beyond the staple service and instill that St. Regis exceeds every guest desire. An alluring campaign blended timeless glamour with evocative service gestures to reimagine the century’s old service for a contemporary audience.
Elegantly playful our captures were designed to catch audience’s attention.
Elegantly playful our captures were designed to catch audience’s attention.
Jack's Club
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Jack's Club
To define a new entertaining platform for St. Regis, The Gathery created Jack’s Club, a fictitious club environment that blended the charm of Metropolitan jazz haunts and the brand’s musical legacy with the irreverence of cabaret. Set at The St. Regis Chicago, Jack’s Club debuted in celebration with the anticipated hotel opening.
Bossa Nova legend Bebel Gilberto and crooner Chris Norton, were featured alongside contemporary talent Daphne Always and Marcus Hill. Timeless glamour, decadent food and drink programs and sensational performances came together to set the stage for the brand’s exquisite new global program.
To define a new entertaining platform for St. Regis, The Gathery created Jack’s Club, a fictitious club environment that blended the charm of Metropolitan jazz haunts and the brand’s musical legacy with the irreverence of cabaret. Set at The St. Regis Chicago, Jack’s Club debuted in celebration with the anticipated hotel opening. Bossa Nova legend Bebel Gilberto and crooner Chris Norton, were featured alongside contemporary talent Daphne Always and Marcus Hill. Timeless glamour, decadent food and drink programs and sensational performances came together to set the stage for the brand’s exquisite new global program
In partnership with award winning talent, our alluring program evolved the brand’s luxury proposition and further established St. Regis as the House of Celebration. A show-stopping stage punctuated our design and become the focus of attention. Table side service was woven into pauses in programming as an evening of musical entertainment ensued - a night not soon to be forgotten.
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Figure 01
Stylish wardrobe and contemporary details were designed to complement the hotel’s iconic architecture.
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Intentional compositions captured the rich materiality and design details of the St. Regis Bar.
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A diverse cast embodies the modern Luminary breathing life into the new hotel’s signature spaces.
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Figure 01
Stylish wardrobe and contemporary details were designed to complement the hotel’s iconic architecture.
Figure 02
Intentional compositions captured the rich materiality and design details of the St. Regis Bar.
Figure 03
A diverse cast embodies the modern Luminary breathing life into the new hotel’s signature spaces.
Amidst an evening of sensational glamour and enticing entertainment, we curated brand content to capture the alluring essence of Jack’s Club, St. Regis newest global platform.
Amidst an evening of sensational glamour and enticing entertainment, we curated brand content to capture the alluring essence of Jack’s Club, St. Regis newest global platform.