The Ritz-Carlton remains an icon that has defined hospitality. As the brand continues to reshape today’s luxury travel landscape, The Gathery had an opportunity to set the tone for how their Ladies and Gentlemen present themselves at every Ritz-Carlton destination. Inspired by the contemporary and slick hotel environments, we developed and designed a new appearance and wardrobe guidelines offering the celebrated hotel brand a distinct point-of-view. With an editorial lens, we curated an internal lookbook with evergreen campaign assets that aimed to capture the contemporary, effortlessly stylish, and elegant ethos of Ritz-Carlton.

The Ritz-Carlton Yacht Collection asked The Gathery to plan the christening of its first superyacht, Ilma. This adaptation of maritime tradition welcomed 350 guests to celebrate the elegance in store for future voyages, and was miraculously choreographed to install and uninstall prior to setting sail in a matter of hours. Design drew from Ritz-Carlton’s signature blue crystal and Ilma’s serene aesthetic, creating photogenic moments, exquisite culinary experiences, and graceful presentations featuring models dressed as Ladies and Gentleman, all exemplifying the brand’s Legendary Service in style.