WSJ Magazine

Brand Strategy and Design
Experience

WSJ Magazine returned to the Museum of Modern Art for its annual Innovator Awards. The evening brought together industry leaders to celebrate world-class innovation that transforms the cultural landscape. For a fourth year in a row, The Gathery reimagined the experience through design. Inspired by form and color, our environment was created to be instantly recognizable to viewers at home. From scenic material choices to overscale floral installations, our design techniques came together to create a dynamic event space that thoughtfully served the evening’s program and appropriately honored our award recipients.

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- Figure 01
  
  Leaning into a monochromatic design, the environment became instantly recognizable to viewers beyond our event.
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  A star-studded annual celebration brings together the cultural shapers of today.
- Figure 03
  
  Details of design that transformed the blank canvas walls at MoMA.
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Figure 01

Leaning into a monochromatic design, the environment became instantly recognizable to viewers beyond our event.

Figure 02

A star-studded annual celebration brings together the cultural shapers of today.

Figure 03

Details of design that transformed the blank canvas walls at MoMA.

The annual celebration takes over two floors of New York’s iconic museum inviting over 300 guests for a seated program.

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