WSJ Magazine

Brand Strategy and Design
Experience

WSJ Magazine returned to the Museum of Modern Art for its annual Innovator Awards. The evening brought together industry leaders to celebrate world-class innovation that transforms the cultural landscape. For a fourth year in a row, The Gathery reimagined the experience through design. Inspired by form and color, our environment was created to be instantly recognizable to viewers at home and provide an enveloping setting for all attendees. From scenic material choices to overscale floral installations, our design aimed to create a dynamic event space that thoughtfully served the evening’s program and appropriately honored our award recipients.

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- Figure 01
  
  Anchoring the space, a striking stage design played with scale, color, flora and materiality.
- Figure 02
  
  Botanical design leaned into the ethereal amplifying the year’s color palette and creating an inviting setting amidst the minimalist museum environment.
- Figure 03
  
  From Ariana Grande and Marc Jacobs to the cast of SNL, the star-studded event united industry leaders and cultural visionaries.
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Figure 01

Anchoring the space, a striking stage design played with scale, color, flora and materiality.

Figure 02

Botanical design leaned into the ethereal amplifying the year’s color palette and creating an inviting setting amidst the minimalist museum environment.

Figure 03

From Ariana Grande and Marc Jacobs to the cast of SNL, the star-studded event united industry leaders and cultural visionaries.

Through an editorial-lens that mirror the style of the celebrated magazine, we designed a modern environment honoring WSJ. Magazine’s continued influence on contemporary culture.

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