Fifteen Percent Pledge

Brand Strategy and Design
Campaigns and Content
Experience

Fifteen Percent Pledge’s third annual gala was designed to reinforce the organization’s commitment for equity by showcasing the invaluable cultural contributions of Black entrepreneurs. The Gathery developed an event design dedicated to educating guests on the organization’s multi-faceted programs, supporting black-owned businesses and celebrating Black exceptionalism.

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- Figure 01
  
  The Marquee anchored the backlot design and offered a powerful statement.
- Figure 02
  
  In partnership with Citibank and Google, storefronts were reimagined to feature a hand-picked selection of the organization’s featured black-owned retail partners.
- Figure 03
  
  With a cohesive and multifunctional design, studio sets were reimaged as concept retail environments.
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Figure 01

The Marquee anchored the backlot design and offered a powerful statement.

Figure 02

In partnership with Citibank and Google, storefronts were reimagined to feature a hand-picked selection of the organization’s featured black-owned retail partners.

Figure 03

With a cohesive and multifunctional design, studio sets were reimaged as concept retail environments.

Remarkable stage design offered a captivating setting to celebrate this year’s honorees and special guests. Our tablescape and dinner service was developed in collaboration with florist Maurice Harris of Bloom & Plume and culinary collective Ghetto Gastro.

The event brought together vanguardists in arts, commerce and culture and honored figures who are transforming their industries.

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