Fifteen Percent Pledge

Brand Strategy and Design
Experience

Fifteen Percent Pledge’s annual gala and consumer shopping experience reinforces the organization’s commitment for equity and highlights the invaluable ingenuity and contributions of Black entrepreneurs. Through this multi-faceted program, we help the organization raise funds and awareness dedicated to honoring the legacy of Black excellence and preserving the future welfare of black-owned businesses.

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- Figure 01
  
  Storefronts were reimagined with signature design touch points that offered turnkey integrations for sponsor underwriters while showcasing over 70 unique Black-owned brands.
- Figure 02
  
  Street style performances, including LA-based African drummers, were a part of a curated schedule of events that created a lively environment focused at engaging with the local community.
- Figure 03
  
  A graphic design ecosystem was created to connect our weekend of activities allowing for considered sponsor placements while maintaining a striking visual language for the annual event.
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Figure 01

Storefronts were reimagined with signature design touch points that offered turnkey integrations for sponsor underwriters while showcasing over 70 unique Black-owned brands.

Figure 02

Street style performances, including LA-based African drummers, were a part of a curated schedule of events that created a lively environment focused at engaging with the local community.

Figure 03

A graphic design ecosystem was created to connect our weekend of activities allowing for considered sponsor placements while maintaining a striking visual language for the annual event.

Bold decorative and scenic strokes created a rich, enveloping environment designed to honor Black exceptionalism.

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