H&M
- Brand Strategy and Design
- Campaigns and Content
- Experience
- Specialized Marketing
Coachella
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Coachella
Tasked with creating a bespoke hospitality experience for H&M’s Coachella activation, The Gathery curated a 3-day experience inspired by the characteristics of H&M’s Isla Hennes collection, a mythical goddess-inhabited island.
Enhancing Palm Desert’s The Sands Hotel and Spa with key campaign elements to life offering, ample content capture opportunities were provided in addition to a robust schedule of programming for attending VIPs.
Tasked with creating a bespoke hospitality experience for H&M’s Coachella activation, The Gathery curated a 3-day experience inspired by the characteristics of H&M’s Isla Hennes collection, a mythical goddess-inhabited island. Enhancing Palm Desert’s The Sands Hotel and Spa with key campaign elements to life offering, ample content capture opportunities were provided in addition to a robust schedule of programming for attending VIPs.
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A destination for those experimenting with fashion during Coachella weekend fueled with installations prone for content creation.
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Curated programming and creative food and beverage fueled the curiosity and creativity of guests.
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Inspired by the core characteristics of the fictious Mediterranean island from the brand’s latest campaign – Hotel Sand was transformed into a desert escape.
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Figure 01
A destination for those experimenting with fashion during Coachella weekend fueled with installations prone for content creation.
Figure 02
Curated programming and creative food and beverage fueled the curiosity and creativity of guests.
Figure 03
Inspired by the core characteristics of the fictious Mediterranean island from the brand’s latest campaign – Hotel Sand was transformed into a desert escape.
From day to night, the programming in and around the festival never stopped.
From day to night, the programming in and around the festival never stopped.
Eva Chen
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Eva Chen
H&M teamed up with style maven Eva Chen to design a kids’ collection meant to be worn, loved, and passed down for years to come. In turn, The Gathery was commissioned to develop a 360° marketing campaign with style and circularity in mind.
Crafting the initiative in its entirety — from campaign shoot to launch festivities — with sustainable practices, we effectively created an earth-friendly event and mailer program that resulted in a 98% waste reduction.
H&M teamed up with style maven Eva Chen to design a kids’ collection meant to be worn, loved, and passed down for years to come. In turn, The Gathery was commissioned to develop a 360° marketing campaign with style and circularity in mind. Crafting the initiative in its entirety — from campaign shoot to launch festivities — with sustainable practices, we effectively created an earth-friendly event and mailer program that resulted in a 98% waste reduction.
The limited-edition collection focused on sustainability, specifically through the lens of circularity. Eva Chen's "pay it forward" attitude was integral to the campaign's platform, reflected in both practice and our initiatives charitable endeavors.
Play It Forward Play It Forward
Crafting the initiative from shoot to launch, we developed an eco-friendly 360 marketing campaign that was inspired by the prints and patterns of the collection. From a ‘Play it Forward’ VIP mailer to flagship windows and our family friendly launch event, each element was thoughtfully produced with sustainability in mind.
Williamsburg Pop-Up
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Williamsburg Pop-Up
H&M launched its first experiential retail project, H&M Williamsburg, to build authentic connections to new audiences of fashion lovers. Over the course of four fashion-forward chapters, inspired by H&M’s campaigns,
The Gathery transformed the blank canvas retail space into a highly engaging experience centered in local community, cultural relevancy, and disruptive content intended to inspire all fashion lovers.
H&M launched its first experiential retail project, H&M Williamsburg, to build authentic connections to new audiences of fashion lovers. Over the course of four fashion-forward chapters, inspired by H&M’s campaigns, The Gathery transformed the blank canvas retail space into a highly engaging experience centered in local community, cultural relevancy, and disruptive content intended to inspire all fashion lovers.
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An anchor feature of our second retail environment, MOVE Studio, was a James Turrell-inspired workout studio offering daily programming from four Brooklyn-based fitness studios.
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Outfitted with special lighting, the studio launched with a class taught by legendary actrees and fitness guru Jane Fonda and celebrity choreographer JaQuel Knight.
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H&M clients were kept up-to-date on all store programming via an ever-evolving store didactic and mobile site.
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Figure 01
An anchor feature of our second retail environment, MOVE Studio, was a James Turrell-inspired workout studio offering daily programming from four Brooklyn-based fitness studios.
Figure 02
Outfitted with special lighting, the studio launched with a class taught by legendary actrees and fitness guru Jane Fonda and celebrity choreographer JaQuel Knight.
Figure 03
H&M clients were kept up-to-date on all store programming via an ever-evolving store didactic and mobile site.
Cherish Waste
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Cherish Waste
To celebrate the launch of Cherish Waste, the collection drop for H&M’s Innovation Stories in 2021, The Gathery created a site-specific art and fashion exhibition designed to entertain and educate visitors on H&M’s ever-evolving
sustainability efforts. Each installation in our galleries showcased forward-thinking new technologies that are helping transform the industry and institute a planet-friendly circular approach to fashion.
To celebrate the launch of Cherish Waste, the collection drop for H&M’s Innovation Stories in 2021, The Gathery created a site-specific art and fashion exhibition designed to entertain and educate visitors on H&M’s ever-evolving sustainability efforts. Each installation in our galleries showcased forward-thinking new technologies that are helping transform the industry and institute a planet-friendly circular approach to fashion.
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The exhibition was composed of interactive activations designed with sustainable elements that tied-back to the materials found in the latest collection.
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Installations highlighted the Cherish Waste collection alongside the cutting-edge technologies used to create the revolutionary pieces.
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Held in New York’s Chelsea Arts District, the H&M pop-up was open to the public and attracted an influential cultural crowd.
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Figure 01
The exhibition was composed of interactive activations designed with sustainable elements that tied-back to the materials found in the latest collection.
Figure 02
Installations highlighted the Cherish Waste collection alongside the cutting-edge technologies used to create the revolutionary pieces.
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Held in New York’s Chelsea Arts District, the H&M pop-up was open to the public and attracted an influential cultural crowd.
Unlocking the future of fashion through an art inspired experience.
Unlocking the future of fashion through an art inspired experience.
Moschino
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Moschino
H&M’s highly anticipated annual designer collaborations have made high-fashion accessible to style-lovers for years. To celebrate H&M x Moschino, The Gathery created an immersive pop-up retail environment inspired by
designer Jeremy Scott’s irreverent personality. Our larger-than-life, customizable installation allowed guests to step into the campaign and instantly share content building momentum in advance of the collection’s release date.
H&M’s highly anticipated annual designer collaborations have made high-fashion accessible to style-lovers for years. To celebrate H&M x Moschino, The Gathery created an immersive pop-up retail environment inspired by designer Jeremy Scott’s irreverent personality. Our larger-than-life, customizable installation allowed guests to step into the campaign and instantly share content building momentum in advance of the collection’s release date.
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Size matters. The installation was designed to stop shoppers in their tracks when visiting H&M’s Fifth Avenue flagship.
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Inspired by the iPhone covers found in the collection, our photobooth surround added extra brevity to the installation.
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From screen to television plug, the pop-up was designed to be experienced from every angle.
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Figure 01
Size matters. The installation was designed to stop shoppers in their tracks when visiting H&M’s Fifth Avenue flagship.
Figure 02
Inspired by the iPhone covers found in the collection, our photobooth surround added extra brevity to the installation.
Figure 03
From screen to television plug, the pop-up was designed to be experienced from every angle.