Mionetto
- Brand Strategy and Design
- Campaigns and Content
- Experience
- Specialized Marketing
Salone
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Salone
Inspired by the Salone, an institution that began in 16th-century Italy and flourished in France as a gathering place for art, poetry, and literature, Mionetto Salone was created to embody that same spirit of creative expression and celebration.
It has since become a tentpole experience for the Prosecco brand. Unfolding in New York during Prosecco Week and in Austin at SxSW, the program offered an immersive experience where guests could savour the essence of Italy through art, cuisine, design, style, music, and film.
Inspired by the Salone, an institution that began in 16th-century Italy and flourished in France as a gathering place for art, poetry, and literature, Mionetto Salone was created to embody that same spirit of creative expression and celebration. It has since become a tentpole experience for the Prosecco brand. Unfolding in New York during Prosecco Week and in Austin at SxSW, the program offered an immersive experience where guests could savour the essence of Italy through art, cuisine, design, style, music, and film.
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Figure 01
Brand elements inspired every element of design extending to the walls through a saturated orange paint and custom architectural details.
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Figure 02
Guests received a playful welcome moment in the shape of mini Mionetto bottles.
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Figure 03
Guests savored the iconic Prosecco as they enjoyed cocktails at Salone’s Bar Grande.
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Figure 01
Brand elements inspired every element of design extending to the walls through a saturated orange paint and custom architectural details.
Figure 02
Guests received a playful welcome moment in the shape of mini Mionetto bottles.
Figure 03
Guests savored the iconic Prosecco as they enjoyed cocktails at Salone’s Bar Grande.
Salone presented a series of curated programming pulses inspired by the Italian zest and the passion pillars of the ubiquitous Prosecco brand.
Salone presented a series of curated programming pulses inspired by the Italian zest and the passion pillars of the ubiquitous Prosecco brand.
Il Passaporto Series
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Il Passaporto Series
The Il Passaporto campaign centered around a curated gateway to exclusive experiences in New York City and the Hamptons. This program reinforced Mionetto as the go-to companion for gatherings, get-togethers, and celebrations.
Held at a private home in East Hampton, the event showcased the brand’s passion pillars – origin and heritage, quality, taste and versatility and style. Guests sipped on three different aperitivi and enjoyed reimagined Italian bites on a late summer evening.
The Il Passaporto campaign centered around a curated gateway to exclusive experiences in New York City and the Hamptons. This program reinforced Mionetto as the go-to companion for gatherings, get-togethers, and celebrations. Held at a private home in East Hampton, the event showcased the brand’s passion pillars – origin and heritage, quality, taste and versatility and style. Guests sipped on three different aperitivi and enjoyed reimagined Italian bites on a late summer evening.
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Figure 01
The décor and styling drew inspiration from the elegance and charm of Italian summers.
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Figure 02
A stylish poolside celebration seamlessly incorporated elegant bespoke branded elements.
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Figure 03
Guests sipped on specialty cocktails crafted with Mionetto’s versatile Prosecco.
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Figure 01
The décor and styling drew inspiration from the elegance and charm of Italian summers.
Figure 02
A stylish poolside celebration seamlessly incorporated elegant bespoke branded elements.
Figure 03
Guests sipped on specialty cocktails crafted with Mionetto’s versatile Prosecco.
