Tishman Speyer
- Brand Strategy and Design
- Campaigns and Content
- Experience
- Specialized Marketing
Ideas Conference
-
Ideas Conference
For the 2025 IDEAS Investor Conference hosted in New York City, The Gathery worked with Tishman Speyer to create a stylish experience focused on innovation and the art of placemaking. From the sleek conference design to transformative dinners and the overall guest experience,
we crafted strategic key messaging into the overall programming. At every touchpoint, guests encountered a cohesive and unified brand personality, thoughtfully brought to life with precision at every step.
For the 2025 IDEAS Investor Conference hosted in New York City, The Gathery worked with Tishman Speyer to create a stylish experience focused on innovation and the art of placemaking. From the sleek conference design to transformative dinners and the overall guest experience, we crafted strategic key messaging into the overall programming. At every touchpoint, guests encountered a cohesive and unified brand personality, thoughtfully brought to life with precision at every step.
The Gathery sought to create more than just a beautiful space, but a setting that would evoke a sense of community through residentially informed design. For both conference days, guests experienced thoughtful conversations in a familial living room style setting in lieu of a traditional auditorium.
-
01
-
Figure 01
Our warm and inviting stage design used neutral wood and cement materials to evoke building construction and maintain functional mobility as the stage moved venues each day.
-
Figure 02
Repurposed throughout the event, the “IDEAS” light art piece acted as a beacon for guests to reflect upon the theme.
-
Figure 03
Biophilic design principles informed floral and plants and pulled the brand colors through in a variety of executions.
-
-
02
03
-
03
Figure 01
Our warm and inviting stage design used neutral wood and cement materials to evoke building construction and maintain functional mobility as the stage moved venues each day.
Figure 02
Repurposed throughout the event, the “IDEAS” light art piece acted as a beacon for guests to reflect upon the theme.
Figure 03
Biophilic design principles informed floral and plants and pulled the brand colors through in a variety of executions.
Our welcome dinner celebrated the spirit of reinvention by reimagining a classic New York-French bistro scene infused with IDEAS branding.
Our welcome dinner celebrated the spirit of reinvention by reimagining a classic New York-French bistro scene infused with IDEAS branding.
Whitney Dinner
-
Whitney Dinner
The Whitney Event was a design-forward modernist dinner acting as a piece of performance art, inspired by the trend of pop-up dining in underutilized office space, which allowed the food service to shine in a re-imagined space.
The Whitney Museum’s Neo-brutalism informed chrome and white object table details while the custom draped structure re-defined the café and created a unique sense of place around our food-art forward dinner.
The Whitney Event was a design-forward modernist dinner acting as a piece of performance art, inspired by the trend of pop-up dining in underutilized office space, which allowed the food service to shine in a re-imagined space. The Whitney Museum’s Neo-brutalism informed chrome and white object table details while the custom draped structure re-defined the café and created a unique sense of place around our food-art forward dinner.
-
01
-
Figure 01
A custom and clever device: what began as the name card holder, flipped to communicate the menu as art pieces, served course-by-course.
-
Figure 02
Union Square Hospitality Group set the stage for an innovative contemporary meal that was both playful and elevated all at once, and was hosted by Founder Chef Danny Meyer.
-
Figure 03
Crisp white linens were topped with archival chrome pieces and wild curving allium flowers that gestured like paint strokes to evoke the beginnings of design.
-
-
02
03
-
03
Figure 01
A custom and clever device: what began as the name card holder, flipped to communicate the menu as art pieces, served course-by-course.
Figure 02
Union Square Hospitality Group set the stage for an innovative contemporary meal that was both playful and elevated all at once, and was hosted by Founder Chef Danny Meyer.
Figure 03
Crisp white linens were topped with archival chrome pieces and wild curving allium flowers that gestured like paint strokes to evoke the beginnings of design.
Inspired by fabric installation artists, draped fabric in a dramatic custom shape elegantly hid the room from guests, and then was pulleyed to reveal the table. The room’s tone shifted through interactions with natural light as the sun set.